M Bixby CooperM. Bixby Cooper is an Associate Professor Emeritus in the Department of Supply Chain Management at Michigan State University. He is coauthor of three texts on distribution and logistics, including World Class Logistics: The Challenge of Managing Cntinuous Change and Strategic Marketing Channel Management. He is also coauthor of Managing Operations Across the Supply Chain published by McGraw Hill. He served for four years on the Executive Board of the International Customer Service Association as head of the Research and Education Committee. Read More Read Less