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Klaus Backhaus

Klaus BackhausKLAUS BACKHAUS is Director of the Institut für Anlagen und Systemtechnologien at the Marketing Centrum Münster which is part of the Westfälische Wilhelms-Universität Münster in Germany.

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1.
Hurdle Race Marketing
Hurdle Race Marketing
By: Karen Krings, Dianne West, Klaus Backhaus
Publisher: Springer Fachmedien Wiesbaden
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AED122
Binding:
Hardback
Release:
06 Jun 2013
Language:
English
Available
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2.
Hurdle Race Marketing
Hurdle Race Marketing
By: Karen Krings, Dianne West, Klaus Backhaus
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
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AED122
Binding:
Paperback
Release:
24 Sep 2016
Language:
English
Available
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3.
Industriegutermarketing: Grundlagen des Business-to-Business-Marketings
Industriegutermarketing: Grundlagen des Business-to-Business-Marketings
By: Backhaus, Klaus, Voeth, Markus
Publisher: Vahlen Franz GmbH
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AED255
Binding:
Hardcover
Release:
10/21/2014
Language:
German
International Edition
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4.
Multivariate Analysis
Multivariate Analysis
By: Klaus Backhaus, Sonja Gensler, Bernd Erichson, Rolf Weiber, Thomas Weiber
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
AED175
Binding:
SA
Release:
29 Jun 2023
Language:
English
Available
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5.
MarktLab 2.0
MarktLab 2.0
By: Klaus Backhaus, Philipp Buff
Publisher: Springer Fachmedien Wiesbaden
No Review Yet
AED342
Binding:
Paperback
Release:
20 May 2019
Language:
German
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6.
Direktvertrieb in der Investitionsgüterindustrie
Direktvertrieb in der Investitionsgüterindustrie
By: Klaus Backhaus
Publisher: Gabler
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AED251
Binding:
Paperback
Release:
01 Jan 1974
Language:
German
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7.
International Marketing
International Marketing
By: Klaus Backhaus, Markus Voeth, Joachim Büschken
Publisher: Bloomsbury Publishing PLC
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AED502
Binding:
Paperback
Release:
29 Oct 2004
Language:
English
International Edition
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8.
Fortgeschrittene Multivariate Analysemethoden
Fortgeschrittene Multivariate Analysemethoden
By: Klaus Backhaus, Bernd Erichson, Rolf Weiber
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
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AED365
Binding:
Paperback
Release:
23 Oct 2015
Language:
German
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9.
Marktleistung und Wettbewerb
Marktleistung und Wettbewerb
By: Klaus Backhaus, Michael Kleinaltenkamp, Wulff Plinke, Bernd Günter, Hans Raffée
Publisher: Gabler
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AED251
Binding:
Paperback
Release:
03 Oct 2013
Language:
German
Available
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10.
Entwicklung einer Marketing-Konzeption mit SPSS/PC+
Entwicklung einer Marketing-Konzeption mit SPSS/PC+
By: Klaus Backhaus, Rolf Weiber
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
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AED91
Binding:
Paperback
Release:
21 Mar 1989
Language:
German
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11.
Handbuch Business-to-Business-Marketing
Handbuch Business-to-Business-Marketing
By: Klaus Backhaus, Markus Voeth
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
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AED774
Binding:
Hardback
Release:
21 Jul 2015
Language:
German
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12.
Vermarktung hybrider Leistungsbündel
Vermarktung hybrider Leistungsbündel
By: Ralf Knackstedt, Daniel Beverungen, Jörg Becker, Klaus Backhaus, Michael Steiner
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
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AED456
Binding:
Hardback
Release:
19 May 2010
Language:
German
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13.
Verfahrensvarianten der Conjoint-Analyse zur Prognose von Kaufentscheidungen
Verfahrensvarianten der Conjoint-Analyse zur Prognose von Kaufentscheidungen
By: Thomas Hillig, Prof. Dr. Dr. h.c. Klaus Backhaus
Publisher: Deutscher Universitatsverlag
No Review Yet
AED274
Binding:
Paperback
Release:
25 Apr 2006
Language:
German
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14.
Geld-zurück-Garantien
Geld-zurück-Garantien
By: Matthias Vieth, Prof. Dr. Dr. h.c. Klaus Backhaus
Publisher: Gabler
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AED365
Binding:
Paperback
Release:
25 Nov 2008
Language:
German
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15.
Tarifwahlverhalten im Business-to-Business-Bereich
Tarifwahlverhalten im Business-to-Business-Bereich
By: Susanne Stingel, Prof. Dr. Dr. h.c. Klaus Backhaus
Publisher: Gabler
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AED319
Binding:
Paperback
Release:
12 Jun 2008
Language:
German
Available
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16.
Industrielle Verhandlungen
Industrielle Verhandlungen
By: Ingmar Geiger, Prof. Dr. Dr. h.c. Klaus Backhaus
Publisher: Deutscher Universitatsverlag
No Review Yet
AED319
Binding:
Paperback
Release:
25 Oct 2007
Language:
German
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17.
Fortgeschrittene Multivariate Analysemethoden
Fortgeschrittene Multivariate Analysemethoden
By: Klaus Backhaus, Bernd Erichson, Rolf Weiber
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
AED169
Binding:
SF
Release:
20 Apr 2026
Language:
German
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