Klaus BackhausKLAUS BACKHAUS is Director of the Institut für Anlagen und Systemtechnologien at the Marketing Centrum Münster which is part of the Westfälische Wilhelms-Universität Münster in Germany.

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Hurdle Race Marketing

By: Karen Krings, Dianne West, Klaus Backhaus

Publisher: Springer Fachmedien Wiesbaden

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AED111

Binding:	Hardback
Release:	06 Jun 2013
Language:	English

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Hurdle Race Marketing

By: Karen Krings, Dianne West, Klaus Backhaus

Publisher: Springer Fachmedien Wiesbaden

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AED111

Binding:	Paperback
Release:	24 Sep 2016
Language:	English

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Multivariate Analysemethoden

By: Klaus Backhaus, Sonja Gensler, Bernd Erichson, Rolf Weiber, Thomas Weiber

Publisher: Springer Fachmedien Wiesbaden

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AED218

Binding:	SF
Release:	15 Jul 2025
Language:	German

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Multivariate Analysis

By: Klaus Backhaus, Sonja Gensler, Bernd Erichson, Rolf Weiber, Thomas Weiber

Publisher: Springer Fachmedien Wiesbaden

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AED202

Binding:	SF
Release:	24 Aug 2025
Language:	English

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Industriegutermarketing: Grundlagen des Business-to-Business-Marketings

By: Backhaus, Klaus, Voeth, Markus

Publisher: Vahlen Franz GmbH

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AED252

Binding:	Hardcover
Release:	10/21/2014
Language:	German

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Multivariate Analysis

By: Klaus Backhaus, Sonja Gensler, Bernd Erichson, Rolf Weiber, Thomas Weiber

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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AED169

Binding:	SA
Release:	29 Jun 2023
Language:	English

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Entwicklung einer Marketing-Konzeption mit SPSS/PC+

By: Klaus Backhaus, Rolf Weiber

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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AED92

Binding:	Paperback
Release:	21 Mar 1989
Language:	German

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Marktleistung und Wettbewerb

By: Klaus Backhaus, Michael Kleinaltenkamp, Wulff Plinke, Bernd Günter, Hans Raffée

Publisher: Gabler

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AED199

Binding:	Paperback
Release:	03 Oct 2013
Language:	German

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Direktvertrieb in der Investitionsgüterindustrie

By: Klaus Backhaus

Publisher: Gabler

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AED190

Binding:	Paperback
Release:	01 Jan 1974
Language:	German

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10.

MarktLab 2.0

By: Klaus Backhaus, Philipp Buff

Publisher: Springer Fachmedien Wiesbaden

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AED245

Binding:	Paperback
Release:	20 May 2019
Language:	German

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11.

Handbuch Business-to-Business-Marketing

By: Klaus Backhaus, Markus Voeth

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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AED526

Binding:	Hardback
Release:	21 Jul 2015
Language:	German

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12.

International Marketing

By: Klaus Backhaus, Markus Voeth, Joachim Büschken

Publisher: Bloomsbury Publishing PLC

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AED512

Binding:	Paperback
Release:	29 Oct 2004
Language:	English

International Edition

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13.

Vermarktung hybrider Leistungsbündel

By: Ralf Knackstedt, Daniel Beverungen, Jörg Becker, Klaus Backhaus, Michael Steiner

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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AED325

Binding:	Hardback
Release:	19 May 2010
Language:	German

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14.

Verfahrensvarianten der Conjoint-Analyse zur Prognose von Kaufentscheidungen

By: Thomas Hillig, Prof. Dr. Dr. h.c. Klaus Backhaus

Publisher: Deutscher Universitatsverlag

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AED204

Binding:	Paperback
Release:	25 Apr 2006
Language:	German

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15.

Geld-zurück-Garantien

By: Matthias Vieth, Prof. Dr. Dr. h.c. Klaus Backhaus

Publisher: Gabler

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AED269

Binding:	Paperback
Release:	25 Nov 2008
Language:	German

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16.

Industrielle Verhandlungen

By: Ingmar Geiger, Prof. Dr. Dr. h.c. Klaus Backhaus

Publisher: Deutscher Universitatsverlag

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AED231

Binding:	Paperback
Release:	25 Oct 2007
Language:	German

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17.

Tarifwahlverhalten im Business-to-Business-Bereich

By: Susanne Stingel, Prof. Dr. Dr. h.c. Klaus Backhaus

Publisher: Gabler

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AED231

Binding:	Paperback
Release:	12 Jun 2008
Language:	German

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18.

Fortgeschrittene Multivariate Analysemethoden

By: Klaus Backhaus, Bernd Erichson, Rolf Weiber

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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AED155

Binding:	SF
Release:	07 Apr 2026
Language:	German

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19.

Die Beschleunigungsfalle Oder Der Triumph Der Schildkrte

By: Holger Bonus, Klaus Backhaus

Publisher: Not Avail

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AED55

Binding:	Digital (delivered electronically)
Release:	22 Sep 1998
Language:	German

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20.

Hindernislauf Marketing

By: Karen Krings, Klaus Backhaus

Publisher: Springer Gabler

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AED106

Binding:	Hardback
Release:	06 Nov 2012
Language:	German

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