José Antonio FraizJosé Antonio Fraiz (jafraiz@uvigo.gal) is Professor in the area of Marketing and Market Research at the University of Vigo. For the past 19 years, he has been responsible for the Master's Degree in Management and Planning of Inland and Health Tourism Coordinator at the University of Vigo for the Interuniversity Doctorate in Tourism, which involves 12 Spanish universities. President of the Intur Network (Interuniversity Network of Postgraduate Programs in Tourism), comprising 30 Spanish universities. Principal investigator of the OC2 “Marketing and Tourism” research group at the University of Vigo, which has allowed him to conduct research projects and organize seminars, workshops, and national and international conferences. Under his supervision, 17 doctoral theses have been defended. He has published in numerous high-impact national and international scientific journals, as well as book chapters and books with prestigious and widely disseminated publishers. Read More Read Less