Jonathan ReynoldsJonathan Reynolds is academic director of the Oxford Institute of Retail Management (OXIRM) and deputy dean of the Said Business School. He is one of the leading academic experts in the study of the retail sector internationally. Jonathan's teaching nd research focuses primarily on the retail sector, and he is widely considered to be one of the world's leading academics in this field. He is particularly recognized for his scholarship and expertise in the areas of electronic commerce and omni-channel retailing, innovation and entrepreneurship in retailing, retail productivity and skills, and the role of place in marketing and retail management. Read More Read Less