Jagdish ShethJagdish Sheth is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School, Emory University, and the founder of the Center of Relationship Marketing. He has served as an advisor and consultant to AT&T, Lucent, Motorola, and Youg and Rubicam, and contributes regularly to The Wall Street Journal and other publications. He lives in Atlanta, Georgia. Read More Read Less