Parvatiyar Atul Atul Parvatiyar is President, iCRM and Adjunct Associate professor of marketing at Goizueta Business School, Emory University. He received his MBA and PhD from Banaras Hindu University, India. He has authored a number of articles in the areas o international marketing, business alliances, and environmental marketing. His previous research has been published in the Journal of the Academy of Marketing Science, International Business Review, Research in Marketing and Journal of Business Research. He is co-editorial review board of International Marketing Review and the International Journal of Customer Relationship Management. Read More Read Less