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Howard Moskowitz

Howard MoskowitzHoward Moskowitz holds a bachelor’s degree from Queens College, New York, Mathematics, Psychology; Phi Beta Kappa, and Ph.D. Harvard University, Experimental Psychology. Dr. Moskowitz has held several academic positions and has a long list of awards.Dr. Moskowitz is the author/co-author of more than 300 papers and books. Some of his books have been bestsellers, like Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them. Read More Read Less

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1.
The Mind of Everyday
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AED693
Binding:
Hardback
Release:
29 Dec 2024
Language:
English
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2.
Consumer-based New Product Development for the Food Industry
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AED605
Binding:
Hardback
Release:
07 Apr 2021
Language:
English
International Edition
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3.
Food Texture
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AED1,615
Binding:
Hardback
Release:
07 Apr 1987
Language:
English
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4.
Viewpoints and Controversies in Sensory Science and Consumer Product Testing
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5.
Concept Research in Food Product Design and Development
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AED1,236
Binding:
Hardback
Release:
11 Apr 2005
Language:
English
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6.
Understanding the Marketing Exceptionality of Prestige Perfumes
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AED200
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Hardback
Release:
27 Mar 2018
Language:
English
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7.
An Integrated Approach to New Food Product Development
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AED1,356
Binding:
Hardback
Release:
24 Jun 2009
Language:
English
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8.
Sensory and Consumer Research in Food Product Design and Development
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9.
Sensory and Consumer Research in Food Product Design and Development
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AED111
Binding:
Digital (delivered electronically)
Release:
03 Mar 2009
Language:
English
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