About the Book
Mind genomics is the next level of apprehension of human behavior. It seeks to comprehend what drives consumers and people in general in their day-to-day decision making. It reaches out where surveys and focus groups are inadequate tools to help us better understand how people feel and how they will behave in a particular situation. While allowing for a more encapsulating method that works well with big data, mind genomics offers a more nuanced view of the complex societal and political reality.
Applying Mind Genomics to Social Sciences presents an overview of mind genomics as applied to the food industry, commerce, business services, tourism, healthcare, and even legal service. Its focus, however, explores the new avenues of mind genomics in social and political sciences. The book offers a combination of rich data combined with a new methodological approach and fresh analytical insights, which helps us better grasp and understand the complex reality of society. Covering topics such as human thought, decision making, and cognitive science, this premier reference source is a dynamic resource for political scientists, sociologists, psychologists, business leaders, marketers, government officials, journalists, students and faculty of higher education, libraries, doctoral and postdoctoral candidates, researchers, and academicians.
About the Author :
Arthur Kover has a bachelor's degree in Sociology and Anthropology with distinction from Cornell University, Ithaca, New Tork, USA. He received his Master's and Ph.D. degrees from Yale University. He had a position as an assistant professor of organizational sociology at Cornell University and an adjunct professor of marketing at New York University (part-time). Later, he was a Professor of Marketing and department chair at Fordham University, New York, USA. Currently, professor Kover is an Emeritus Professor at Fordham University. Professor Kover is a Management Fellow, marketing, Yale School of Management. He has been editor of the Journal of Advertising Research. He has served as an executive in several advertising agencies, including Director of Research Development, J. Walter Thompson; Managing director, Cunningham & Walsh, Inc and President of Market Research Council, Advertising Agency Research Directors Council. Professor Kover has authored/co-authored around 35 articles in refereed journals. Petraq Papajorgji is Emeritus Professor at the European University of Tirana, Tirana, Albania. His area of expertise is modeling complex information systems. Prof. Papajorgji was, for ten years, editor-in-chief of the International Journal of Agricultural and Environmental Information Systems (IJAEIS), Associate Editor of Journal of Biomedical Data Mining, Iberoamerican Journal of Applied Computing, Member of the Mediterranean Advisory Board (meconet.me), Member of Center for the Applied Optimization University of Florida, Gainesville, Florida, USA, Honorary Citizen of Berat, Albania. Prof. Papajorgji is a member of the group awarded the Prize of the Republic for the study “The Conditions of the Olive Tree in Albania”, 1986. Professor Papajorgji is a Fulbright Scholar. He is lecturing in “SEMINAIRE de la PEDAGOGIE et de la RECHERCHE” organized by CEDIMES (France) with doctoral students in Cameroun. He is the author and co-author of many books published by Springer and IGI publishing houses. He is the only Albanian member of the European HiPeac project. He has won several international awards, such Best Paper Award, IGI Publishing, Pennsylvania (USA) in 2012, Certificate for Outstanding Contribution in Reviewing. Journal of Computers and Electronics in Agriculture 2018 and Best Paper Award, 15th International Strategic Management Conference, Poznan, Poland. Prof. Papajorgji has taught a number of courses at several universities worldwide. Howard Moskowitz holds a bachelor’s degree from Queens College, New York, Mathematics, Psychology; Phi Beta Kappa, and Ph.D. Harvard University, Experimental Psychology. Dr. Moskowitz has held several academic positions and has a long list of awards. Dr. Moskowitz is the author/co-author of more than 300 papers and books. Some of his books have been bestsellers, like Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them.
