Heribert MeffertProf. Dr. Dr. mult. Meffert was director of the institute for marketing at the University of Munster. Prof. Burmann hold the chair for innovative brand management at the university of Bremen. Christian Becker (Dipl.) is research assistant at the sameinstitute. Contributor Biography - German Prof. Dr. Dr. h.c. mult. Heribert Meffert war Direktor des Instituts fur Marketing an der Universitat Munster. Prof. Dr. Christoph Burmann ist Inhaber des Lehrstuhls fur innovatives Markenmanagement an der Universitat Bremen, Dr. Christian Becker war wissenschaftlicher Mitarbeiter an diesem Lehrstuhl. Read More Read Less