Gurmeet SinghGurmeet Singh , With over 27 years of academic teaching experience, Professor Gurmeet Singh is a renowned scholar and academic leader. As the current Deputy Vice-Chancellor, Research and Innovation and Head of the School of Business & Management and irector of MBA and DBA Programmes at the University of the South Pacific, he has contributed over 185 articles to prominent international journals and conferences. He has a distinguished record of service, having served on the editorial boards of numerous top-ranked journals, secured significant research funding, and been recognized with various awards for his contributions to academia. Professor Singh's primary research expertise lies in the domain of Marketing. He delves into areas such as Consumer Behavior, Electronic Marketing, and the innovative intersection of Services Marketing with Artificial Intelligence. Furthermore, he possesses extensive knowledge in supply chain management and has dedicated his research efforts to SMEs (Small and medium-sized enterprises). The transformative impact of the digital era has led Dr. Singh to explore Digital Governance & Learning, with a focus on E-Governance and E-Learning platforms. His keen interest in the rapidly evolving field of Information Systems emphasizes System Development, Business Informatics, and Digital Transformation strategies. Additionally, Dr. Singh has cultivated a research niche in Tourism, studying its economic, sociocultural, and environmental implications in today's global context. Read More Read Less