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1.
Corporate Brand Management
Corporate Brand Management
By: Joachim Kernstock, Franz-Rudolf Esch, Torsten Tomczak , Jörn Redler, Tobias Langner
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
AED389
Binding:
Hardback
Release:
18 Jul 2019
Language:
German
Available
Ships within 14-16 Days Explain..
2.
Moderne Markenführung
Moderne Markenführung
By: Franz-Rudolf Esch
Publisher: Gabler
No Review Yet
AED260
Binding:
SA
Release:
03 May 2013
Language:
German
Available
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3.
Expertensystem zur Beurteilung von Anzeigenwerbung
Expertensystem zur Beurteilung von Anzeigenwerbung
By: Franz-Rudolf Esch
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
AED238
Binding:
Paperback
Release:
01 Oct 1990
Language:
German
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4.
Wirkung integrierter Kommunikation
Wirkung integrierter Kommunikation
By: Franz-Rudolf Esch
Publisher: Springer Fachmedien Wiesbaden
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AED388
Binding:
Paperback
Release:
14 Oct 2010
Language:
German
International Edition
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5.
Wirkung integrierter Kommunikation
Wirkung integrierter Kommunikation
By: Franz-Rudolf Esch
Publisher: Deutscher Universitats-Verlag
No Review Yet
AED238
Binding:
Paperback
Release:
01 Jan 1998
Language:
German
Available
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6.
Behavioral Branding
Behavioral Branding
By: Joachim Kernstock, Franz-Rudolf Esch, Torsten Tomczak , Andreas Herrmann
Publisher: Gabler
No Review Yet
AED389
Binding:
Hardback
Release:
11 Nov 2011
Language:
German
Available
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7.
Gabler Lexikon Werbung
Gabler Lexikon Werbung
By: Erika Leischner, Franz-Rudolf Esch, Maria Neumaier, Gerold Behrens
Publisher: Gabler
No Review Yet
AED359
Binding:
Hardback
Release:
28 Jun 2001
Language:
German
Available
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8.
Best Practice der Markenführung
Best Practice der Markenführung
By: Wolfgang Armbrecht, Franz-Rudolf Esch
Publisher: Gabler
No Review Yet
AED410
Binding:
Hardback
Release:
28 Oct 2008
Language:
German
Available
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9.
Gabler Lexikon Werbung
Gabler Lexikon Werbung
By: Erika Leischner, Franz-Rudolf Esch, Maria Neumaier, Gerold Behrens
Publisher: Springer Fachmedien Wiesbaden
No Review Yet
AED389
Binding:
Paperback
Release:
25 Dec 2011
Language:
German
Available
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10.
Handbuch Strategische Kommunikation
Handbuch Strategische Kommunikation
By: Manfred Bruhn, Franz-Rudolf Esch, Tobias Langner
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
AED957
Binding:
Hardback
Release:
14 Jun 2016
Language:
German
International Edition
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11.
Handbuch Techniken der Kommunikation
Handbuch Techniken der Kommunikation
By: Manfred Bruhn, Franz-Rudolf Esch, Tobias Langner
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
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AED648
Binding:
Hardback
Release:
19 Jul 2018
Language:
German
Available
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12.
Markenbeurteilung bei einzigartigen Produkteigenschaften
Markenbeurteilung bei einzigartigen Produkteigenschaften
By: Rainer Elste, Prof. Dr. Franz-Rudolf Esch
Publisher: Springer Fachmedien Wiesbaden
No Review Yet
AED303
Binding:
Paperback
Release:
12 Mar 2009
Language:
German
Available
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13.
Wirkung von Limited Editions für Marken
Wirkung von Limited Editions für Marken
By: Kai Winter, Prof. Dr. Franz-Rudolf Esch
Publisher: Springer Fachmedien Wiesbaden
No Review Yet
AED302
Binding:
Paperback
Release:
28 Apr 2009
Language:
German
International Edition
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14.
Olfaktorische Reize in der Markenkommunikation
Olfaktorische Reize in der Markenkommunikation
By: Jan Eric Rempel, Prof. Dr. Franz-Rudolf Esch
Publisher: Deutscher Universitatsverlag
No Review Yet
AED325
Binding:
Paperback
Release:
26 Oct 2006
Language:
German
Available
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15.
Messung und Wirkung von Markenemotionen
Messung und Wirkung von Markenemotionen
By: Thorsten Möll, Prof. Dr. Franz-Rudolf Esch
Publisher: Deutscher Universitatsverlag
No Review Yet
AED303
Binding:
Paperback
Release:
23 Aug 2007
Language:
German
Available
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16.
Portfolio-Werbung
Portfolio-Werbung
By: Susanne Goertz, Prof. Dr. Franz-Rudolf Esch
Publisher: Deutscher Universitatsverlag
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AED217
Binding:
Paperback
Release:
25 Apr 2007
Language:
German
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17.
Brand Attachment
Brand Attachment
By: Saskia Diehl, Prof. Dr. Franz-Rudolf Esch
Publisher: Springer Fachmedien Wiesbaden
No Review Yet
AED302
Binding:
Paperback
Release:
15 Sep 2009
Language:
German
International Edition
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18.
Handbuch Markenführung
Handbuch Markenführung
By: Franz-Rudolf Esch
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
AED1,013
Binding:
Hardback
Release:
26 Jun 2019
Language:
German
Out of Stock
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19.
Handbuch Markenführung
Handbuch Markenführung
By: Franz-Rudolf Esch
Publisher: Springer Gabler
No Review Yet
AED90
Binding:
SA
Release:
27 Jun 2019
Language:
German
Out of Stock
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