Eric Arnould

Dr. Eric Arnouldis Visiting Professor of Marketing at the Aalto University Business School and Adjunct Professor at EMLYON France. He has been on faculty at four European universities and several in the US. He has pursued a career in applied socia science since 1973, receiving a PhD in social anthropology from the University of Arizona in 1982. Aalto University awarded him an honorary doctorate in 2016. Early ethnographic research in West Africa inspired his approach to contemporary market mediated society. Current interests include collective consumer creativity, human branding, sustainable business practice, visual representations, and digital mobility.