Craig J. ThompsonCraig J. Thompson is the Churchill Professor of Marketing at the University of Wisconsin-Madison. He has published in a wide range of marketing, consumer research, and sociological journals. He has co-authored the book The Phenomenology of Everydy Life and co-edited Sustainable Lifestyles and the Quest for Plenitude: Case Studies of the New Economy. Craig has served as an associate editor for the Journal of Consumer Research and the Journal of Consumer Culture. Craig is the current president of the Consumer Culture Theory Consortium. Craig was the Society for Marketing Advances 2014 Distinguished Marketing Scholar Award. In 2017, he was named an Association of Consumer Research Fellow. Read More Read Less