Arshi NaimDr. Arshi Naim , is recognized among the top 2% of Global Scientists (Stanford University and Elsevier 2024). She is a distinguished scholar with a Ph.D. in Business Management and an MBA in Marketing. Her academic journey, rooted in excellence, bega with First Class Honors in Economics from Aligarh Muslim University. As an e-learning expert and certified peer reviewer with Quality Matters, U.S., Dr. Naim has further enhanced her expertise with certificates in Digital Marketing and Social Media Analytics from Accenture, UK, and entrepreneurship from Harvard University. A prolific researcher, she has authored over 79 Scopus and Web of Science-indexed publications and penned more than 10 acclaimed books with prestigious publishers like Taylor & Francis, Nova Sciences and IGI Global. Her work seamlessly blends theory and practice, inspiring future generations of scholars. Through her commitment to mentoring doctoral students and her extensive contributions to global research, Dr. Naim continues to shape the landscape of academic excellence. Read More Read Less