Anuj KumarAnuj Kumar works as Head of Research and Associate Professor, at Rushford Business School, Switzerland. He is also associated with INTI International University, Malaysia as a Research Fellow (Honorary Role). His significant thrust areas are marketin, international business, and general management. He has completed an M.Sc. in International Business from University College Dublin, Michael Smurfit Graduate Business School, Ireland (Ranked among the top 200 colleges of the world – QS World ranking). He has completed PhD from Aligarh Muslim University (Central University). He has published research papers in reputed SCOPUS/Web of Science/SCI/ABDC/UGC Care Journals. Dr. Kumar has over eighty publications (Scopus- 48, ABDC- 25, Web of Science- 26, SCI-3). He also has three e-books and five book chapters to his credit (two are Scopus-indexed). He has published several cases in Emerald Emerging Case Studies (Scopus), International Social Science Journal (ABDC-B and Scopus), Small Enterprise Research (Scopus and Web of Science), Case Centre-UK, and other reputed Scopus, ABDC, and Web of Science journals. He has three internationally granted patents by South Africa and one patent granted by the Indian Government. Read More Read Less