Ana Pinto de LimaAna Lima is Professor in the area of Marketing and Sales at ISCAP, Polytechnic Institute of Porto. Ph.D. in Marketing and researcher at CEOS (Center of Organizational and Social Social and Organizational Studies of Polytechnic of Porto) with researchin the areas of retail, digital marketing, consumer behavior, and branding. In the research area, she participates regularly in international conferences and Erasmus programs. She is currently the director of the Master in Digital Marketing and a technical professional course in Sales for International Markets. With experience in the areas of consultancy in Marketing, Sales, and Communication Read More Read Less