Aly RichardsAly Richards: Aly Richards brings over 25 years of high-level marketing expertise, shaped by her experience in blue-chip companies and innovative technology projects. Her journey with Odyssiant began after meeting Scott, the COO, when she was Marketig Director for a UK software company and he led the company's PR agency; their shared drive for impactful results forged a strong, lasting friendship. Aly has a technical foundation, with a unique depth of experience in marketing technologies. Notably, she spearheaded the world's first AI implementation in contact centres for O2, a groundbreaking project that delivered £118 million in EBITDA. With hands-on experience across all major CRM platforms, Aly's deep understanding of marketing processes, funnel management, and campaigning informs Odyssiant's design, making it an intuitive and powerful tool for today's marketing challenges. "I empower businesses to unlock smarter, data-driven growth by transforming how they generate and convert leads. Through predictive analytics and AI, I help sales and marketing teams move beyond guesswork-delivering more leads, better conversions, and deeper customer alignment. The result? Increased revenue, a seamless shift to predictive-driven decision-making, and stronger, longer-lasting customer relationships." Scott McLean: Scott McLean began his career as a journalist, where he developed a passion for words and storytelling. Transitioning from journalism, he went on to work in - and eventually lead - a major PR agency, honing his expertise in content strategy and audience engagement. While he thrived in creating compelling narratives and building audiences, Scott found himself frustrated by a gap in the traditional PR model: he could spark interest, but he rarely saw the journey continue as those audiences transformed into customers. This insight became foundational to Odyssiant's mission, as Scott sought to bridge the gap between audience awareness and customer conversion. His vision for "through-the-line" engagement remains a cornerstone of Odyssiant, helping clients navigate the entire journey from first impression to lasting customer relationships. Read More Read Less