The Future of Content Marketing
Home > Business and Economics > Business and Management > Sales and marketing > The Future of Content Marketing
The Future of Content Marketing

The Future of Content Marketing


     4.5  |  8 Reviews 
5
4
3
2
1



International Edition


X
About the Book

Marketing your business has never been so challenging. So much change, so many new opportunities, especially when it comes to engaging with your customers. Digital has seen to that but the capabilities it has opened up have barely been exploited. The fact is that businesses need to become customer-centric but don't know how. Intelligent Customer Engagement is the 'how'. It is the next natural evolutionary step that businesses will take to commercially market to their audiences. Built on a foundation of existing marketing, communications and technological capabilities, Intelligent Customer Engagement is a pioneering methodology that is already being deployed by businesses that are seeking new ways to transform the engagement they have with their audiences. The authors have written this book as a working manual of how to develop and deploy Intelligent Customer Engagement and readers will benefit from it being continuously supported online through their content hub at www.timihub.com.

Table of Contents:
Section One - Introducing the challenges businesses face in becoming customer-centric. Section Two - The marketing maturity of businesses today with a focus on audience engagement and content marketing. Section Three - The Intelligent Customer Engagement approach to audience engagement. Section Four - The technical marketing considerations for achieving Intelligent Customer Engagement. Section Five - The business outcomes of Intelligent Customer Engagement.

About the Author :
Aly Richards is a recognised authority on technical marketing, having spent twenty years delivering Customer Relationship Management solutions for blue chip companies within telecommunications, and financial services sectors. More recently Aly extended her expertise into the world of content marketing, leading innovative projects that put content marketing platforms at the heart of audience engagement. As the founder and CEO of The Intelligent Marketing Institute, Aly has used her experience to design the technical implementation of Intelligent Customer Engagement and the change required within businesses to adopt ICE. Scott McLean is an ex-journalist and seasoned communications professional, Scott McLean has been at the forefront of developing and delivering audience engagement programmes for a wide range of businesses, from pioneering start-ups to large international businesses. Through his experience, Scott understands the power of content and how businesses need to expand their understanding of audience engagement if they are going to become truly customer-centric. As the co-founder of The Intelligent Marketing Institute, Scott leads the audience consultancy team, working directly with businesses to develop their audience engagement strategies.

Review :
Scott and Aly understand through hard experience how to create business value from customer interactions that are individualised, honest and meaningful, and that put the customer's interests first. Crucially they also have a proven ability to make it happen, not just through technology and processes but also through structure, culture and organisational change. For all of us who don't just believe in the possibility of a genuine, mutually satisfying engagement with our customers but are determined to bring this about, this book is simply essential reading - Hugh Wilson, Professor of Strategic Marketing, Cranfield School of Management.


Best Sellers


Product Details
  • ISBN-13: 9780993021114
  • Publisher: The Intelligent Marketing Institute
  • Publisher Imprint: The Intelligent Marketing Institute
  • Height: 210 mm
  • ISBN-10: 0993021115
  • Publisher Date: 01 Aug 2014
  • Binding: Hardback
  • Width: 210 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

     4.5  |  8 Reviews 
out of (%) reviewers recommend this product
Top Reviews
Rating Snapshot
Select a row below to filter reviews.
5
4
3
2
1
Average Customer Ratings
     4.5  |  8 Reviews 
00 of 0 Reviews
Sort by :
Active Filters

00 of 0 Reviews
SEARCH RESULTS
1–2 of 2 Reviews
    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!

    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!


Sample text
Photo of
    Media Viewer

    Sample text
    Reviews
    Reader Type:
    BoxerLover2
    00 of 0 review

    Your review was submitted!
    The Future of Content Marketing
    The Intelligent Marketing Institute -
    The Future of Content Marketing
    Writing guidlines
    We want to publish your review, so please:
    • keep your review on the product. Review's that defame author's character will be rejected.
    • Keep your review focused on the product.
    • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
    • Refrain from mentioning competitors or the specific price you paid for the product.
    • Do not include any personally identifiable information, such as full names.

    The Future of Content Marketing

    Required fields are marked with *

    Review Title*
    Review
      Add Photo Add up to 6 photos
      Would you recommend this product to a friend?
      Tag this Book Read more
      Does your review contain spoilers?
      What type of reader best describes you?
      I agree to the terms & conditions
      You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

      CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

      These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


      By submitting any content to Bookswagon, you guarantee that:
      • You are the sole author and owner of the intellectual property rights in the content;
      • All "moral rights" that you may have in such content have been voluntarily waived by you;
      • All content that you post is accurate;
      • You are at least 13 years old;
      • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
      You further agree that you may not submit any content:
      • That is known by you to be false, inaccurate or misleading;
      • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
      • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
      • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
      • For which you were compensated or granted any consideration by any unapproved third party;
      • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
      • That contains any computer viruses, worms or other potentially damaging computer programs or files.
      You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


      For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


      All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

      Accept

      New Arrivals


      Inspired by your browsing history


      Your review has been submitted!

      You've already reviewed this product!