Salesforce.com For Dummies
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Salesforce.com For Dummies

Salesforce.com For Dummies

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About the Book

Ready to start solving business challenges with CRM (Customer Relationship Management) software? Interested in the latest enhancements and updates to Salesforce.com? Salesforce.com For Dummies, 3rd Edition, has just what you need! Salesforce.com is like an assistant for your sales, customer service, and marketing efforts — one that never takes a day off and never asks for a raise. Because it’s an Internet service, you sign up and log in through a browser, and it’s immediately available. Salesforce.com For Dummies, 3rd Edition shows you how to choose the right edition of Salesforce.com, and then how to use it to: Prospect, manage accounts, develop contacts, and calculate forecasts Manage your customers and your teams, and close more business Analyze, migrate, and maintain your data Track and resolve customer service issues Generate and pursue more sales leads and boost your revenue Use Salesforce with Google AdWords and manage your Internet marketing Integrate Salesforce.com with ERP applications for greater value Make sales data available to sales reps, managers, and executives Follow the sales process from lead to close and see how to maximize your productivity You already know how competitive business is today, so there’s no time to lose! Salesforce.com For Dummies, 3rd Edition gets you going with this all-important CRM technology right away. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Table of Contents:
Introduction. Part I: Salesforce Basics. Chapter 1: Looking Over Salesforce. Chapter 2: Navigating Salesforce. Chapter 3: Personalizing Your System. Part II: Tracking Sales. Chapter 4: Managing Accounts. Chapter 5 : Developing Contacts. Chapter 6: Managing Activities. Chapter 7: Sending E-Mail. Part III: Driving Sales. Chapter 8: Prospecting Leads. Chapter 9: Tracking Opportunities. Chapter 10: Tracking Products and Price Books. Chapter 11: Managing Your Partners. Part IV: Optimizing Marketing. Chapter 12: Driving Demand with Campaigns. Chapter 13: Building Your Internet Marketing Channel. Chapter 14: Driving Sales Effectiveness with Document Management. Chapter 15: Performing Fast and Accurate Support. Part V: Delivering Excellent Customer Service. Chapter 16: Managing Your Customer Service Solution. Chapter 17: Analyzing Data with Reports. Part VI: Measuring Overall Business Performance. Chapter 18: Seeing the Big Picture with Dashboards. Chapter 19: Fine-Tuning the Confi guration. Part VII: Designing the Salesforce Solution. Chapter 20: Customizing Salesforce. Chapter 21: Extending Salesforce Beyond CRM. Chapter 22: Migrating and Maintaining Your Data. Part VIII: The Part of Tens. Chapter 23: Ten Ways to Drive More Productivity. Chapter 24: Ten Keys to a Successful Implementation. Index.


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Product Details
  • ISBN-13: 9780470406052
  • Publisher: John Wiley & Sons Inc
  • Binding: Digital (delivered electronically)
  • Language: English
  • ISBN-10: 0470406054
  • Publisher Date: 29 Jan 2009
  • Edition: Revised edition
  • No of Pages: 372


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