Salesforce.com For Dummies
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Salesforce.com For Dummies

Salesforce.com For Dummies

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About the Book

So you have something to sell or you work for a business using salesforce.com, but you’re not quite sure how to maximize your profits with it? Never fear! Salesforce.com for Dummies shows you the quick-and-easy way to start selling your product or service online without the confusion or fuss. With an emphasis on customer relationship management, this hands-on guide helps you manage accounts, market your products, and improve service. Whether you’re a salesperson, channel manager, marketing mogul, customer rep, or executive, you’ll find secrets here for making your job easier, your day more productive, and your business more successful. This second edition has been revised to include Salesforce.com’s latest product and feature offerings as of the Summer 2006 release, giving you the tools you need to: Build a product catalog Manage price books Calculating and customizing forecasts Drive demand up with campaigns Stimulate sales effectiveness with documents Deliver excellent service Analyze data with reports Verify your company profile Add users to salesforce Customize your page and search layout Extend your usage of Salesforce beyond CRM This guide makes suggestions on how to dive more productivity and improve communication with standard templates from the Dummies Web site. With this book you’ll get up to speed fast and manage your business information more effectively with Salesforce.com today!

Table of Contents:
Introduction. Part I: Salesforce Basics. Chapter 1: Looking Over Salesforce. Chapter 2: Navigating Salesforce. Chapter 3: Personalizing Your System. Part II: Driving Sales – The Basics. Chapter 4: Prospecting Leads. Chapter 5: Managing Accounts. Chapter 6: Developing Contacts. Chapter 7: Managing Activities. Chapter 8: Sending E-Mail. Chapter 9: Tracking Opportunities. Part III: Driving Sales – The Next Level. Chapter 10: Tracking Products and Price Books. Chapter 11: Calculating Forecasts. Chapter 12: Managing Your Partners. Part IV: Optimizing Marketing. Chapter 13: Driving Demand with Campaigns. Chapter 14: Driving Sales Effectiveness with Documents. Part V: Delivering Excellent Service. Chapter 15: Understanding Salesforce Service & Support. Chapter 16: Preparing Salesforce Service & Support. Part VI: Measuring the Overall Business Performance. Chapter 17: Analyzing Data with Reports. Chapter 18: Seeing the Big Picture with Dashboards. Chapter 19: Fine-Tuning the Configuration. Part VII: Designing the Salesforce Solution. Chapter 20: Customizing Salesforce. Chapter 21: Extending Salesforce Beyond CRM. Chapter 22: Migrating and Maintaining Your Data. Part VIII: The Part of Tens. Chapter 23: Ten Ways to Drive More Productivity. Chapter 24: Ten Keys to a Successful Implementation. Bonus Chapter: Improving Communication with Standard Template. Index.


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Product Details
  • ISBN-13: 9780470121153
  • Publisher: John Wiley & Sons Inc
  • Binding: Digital (delivered electronically)
  • Language: English
  • ISBN-10: 0470121157
  • Publisher Date: 13 Dec 2006
  • Edition: Revised edition
  • No of Pages: 410


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