Do you want to learn how to solve problems in two hours?
Do you want to save thousands of dollars and get ahead of competitors by releasing value driven features faster?
Solving Problems in 2 Hours: How to Brainstorm and Create Solutions with Two Hour Design Sprints is an award-winning New Release and Best Seller in Business Technology Innovation for entrepreneurs, product managers, researchers, designers, startup founders and business professionals who want to accelerate business strategy and innovation with critical problem solving in two hours.
Teresa Cain not only provides a detailed approach for how you can solve critical business problems with two hour design sprints using Figma FigJam, she also shares her own insights with 15+ years experience in product and UX on popular concepts including Don Norman's The Design of Everyday Things, Tom Wujec's problem solving sketch concept Draw How to Make Toast in Three Minutes, Nielsen Norman Group's prediction on UX growth through the year 2050 - to the wide variance of UX budgets at tech organizations, impact of remote work, shift to new a generation of users - from Boomers, Gen X to Millenials, Gen Z, and the impact of ChatGPT to UX and user personas.
Many organizations have based their own design thinking process from Stanford's design thinking model or using Google Ventures and Jake Knapp's five day process from the book Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days. However, five day design sprints have had its challenges during the COVID-19 pandemic including the ability to conduct a remote design sprint using the same process effectively, loss of productive time and the ability to collaborate with multiple stakeholders in one room.
The adaptation to two hour design sprints helps organizations increase the frequency and speed of solving small and medium problems whether virtual or in-person, while still using the five day design sprint method to solve larger problems. Teresa Cain spent over three years teaching, testing and implementing this concept at organizations and conferences around the world, including launching the highest rated and best selling Udemy on-demand training course on design sprints, 2 Hour Design Sprint: Learn how to solve problems and design products in just 2 hours vs. 5 days using Figma FigJam and received a prestigious Emerging Scholar Award in 2023 from the International Conference on Design Principles and Practices, presenting on my research Putting into Practice Evolving Design Thinking Methods at Technology Firms: The Evolution to 2 Hour Design Sprints.
Two hour design sprints can help teams deliver value driven features to clients faster by simplifying traditional methods. Save your organization thousands of dollars and get ahead of competitors by learning how to brainstorm and create solutions faster for your business.
About the Author :
Teresa Cain is an award winning entrepreneur, educator, speaker and author. She is the Director of Product Management, User Experience and Design for TreviPay, a global FinTech organization. She is also the founder of Lucid Startup Consulting, a training firm focused on research, strategy, and vision for product managers, UX teams, businesses and entrepreneurs.With over 15 years experience in the field of product management, innovation and design thinking methods, she has accelerated roadmap growth and user adoption for dozens of Fortune 100 and 500 organizations, and start-ups into multi-million dollar growth. Teresa serves on the board for DevStride, a recently funded startup in agile project and portfolio management and strategy, and is on the corporate advisory board for Central Exchange, a nonprofit focused on providing opportunities for women around the globe.Teresa has led workshops and training for hundreds of high profile companies across the globe, and spoken at multiple conferences on product strategy and design thinking methods, including ProductWorld, UXDX, Women in Product, UXPA and DeveloperWeek and as a featured guest on the podcast, Be Customer Led. She has the highest rated course on Udemy for design sprints 2 Hour Design Sprints: Learn How to Design and Execute a Simplified Approach to Solving Problems Faster.Teresa has an Executive Master in Business Administration from Rockhurst University and is finishing a Master of Integrated Innovation for Products & Services at Carnegie Mellon University. She completed two undergraduate degrees, a Bachelor of Arts in English from the University of Kansas and a Bachelor of Science in Journalism from the William Allen White School of Journalism, as well an Executive Education program on Product Strategy at Northwestern University.Teresa has completed many certifications during her career in product, customer experience, agile, project management and process management including Pragmatic Marketing Certified III (c), Net Promoter Certified Associate, Certified Scrum Product Owner, Certified Scrum Master, Project Management Professional and Lean Six Sigma Green Belt.Teresa was a 2022 Women in IT Summit & Award Series Finalist for Advocate of the Year and received a prestigious Emerging Scholar Award in 2023 from the International Conference on Design Principles and Practices including presenting on her research "Putting Into Practice Evolving Design Thinking Methods at Technology Firms: The Evolution To 2 Hour Design Sprints." With more than 25 years in financial services and a primary focus on driving customer and employee experience excellence, Bill is a recognized client advocate with proven expertise in envisioning and executing holistic customer-centric strategies.He is currently Senior Vice President, Executive Advisory for Medallia, the leader in enterprise experience management software. Bill also hosts an award-winning, weekly podcast, Be Customer Led, with listeners in 110 countries, focused on help- ing Customer and Employee Experience practitioners accelerate their careers, and defining the future of user experience.Bill has expertise in customer and employee research and insights, data and analytics, UX strategy, design, transformation, and leveraging artificial intelligence (AI) and machine learning to make better decisions in creating a customer-led culture. Bill holds a BS in Business from the State University of New York at Oswego and an MBA from New York University's Stern School of Business. He has also served as a volunteer and board member for the Princeton Nursery School, Westwood Country Club, Fast Company Executive Board and as a mentor for startups through 76 Forward. John Kille, Ph.D. is a UX researcher, strategist, and designer, as well as a writer and speaker with over 15 years experience in the UX industry. John leads UX research, strategy, and design at TreviPay, a global B2B payments and invoicing network.A former journalist and college professor, John has led extensive user-centered design and customer research projects in the usability lab, online, and in the field across the U.S. and in countries such as India, Germany, England, and the Netherlands. He also regularly speaks at UX conferences and continues to publish in places such as UXPA Magazine and UXMatters.com.John holds a BA in Psychology and English from Rockhurst University, an MA in English (focused in Sociolinguistics) from the University of Minnesota, and a PhD in Cultural Studies (focused in ethnography and human group behavior) from St. Louis University. He also served on the Advisory Board in 2022 for Missouri State University's Design Thinking program.
Review :
"This book is great for entrepreneurs, product managers, researchers, designers, startup founders, and business professionals who want to accelerate their problem-solving skills and improve their business strategy! It gives some great tools for solving problems whether you are in person or working remotely, and it provides a different perspective on problem solving."
- Diana Kander, New York Times bestselling author of All in Startup, The Curiosity Muscle, and best selling new release Go Big or Go Home
"This book provides pragmatic methods to solving business problems within the context of user experience and customer experience (UX and CX), a combination that is not connected often enough. Readers can use this book to solve problems rapidly and build their own design sprints practise by using a repeatable methodology that works in the office and with remote teams!"
- Jeff Sheehan, Top 50 Global Thought Leader & Influencer on CX and Business Strategy by Thinkers360 and author of Customer Experience Management Field Manual
"Solving Problems in 2 Hours is a blueprint for innovation. It is a quick, approachable, easy to read how-to manual for getting more customer centric and bringing products to market that will gain adoption. This book gives you the inside track to Teresa's magic for quick application."
- Andy Fromm, Founder, SMG.com, Software Leader in Experience Management (XM) and author of The Curiosity Muscle
