The C-Suite Sales Code
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Book 1
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Book 1
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The C-Suite Sales Code: A Science-Based System for Executive Decision Makers

The C-Suite Sales Code: A Science-Based System for Executive Decision Makers


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About the Book

"Everyone has a plan until they get punched in the face." - Mike Tyson Sales is hard. Enterprise sales to C-suite executives? That's a whole different level of challenge. Most sales professionals struggle to even get meaningful conversations with CEOs, CFOs, and other C-suite decision-makers. They rely on charm, relationships, and traditional sales tactics that worked for smaller deals-only to discover that executive brains work completely differently. The C-Suite Sales Code reveals why traditional sales approaches fail with executives and provides a science-based system for winning complex, high-value deals. Drawing from neuroscience research, proven methodologies, and analysis of successful executive engagements, this book presents the EXECUTIVE framework-a comprehensive system that transforms how you approach C-suite selling. You'll discover how to: Understand executive psychology and decision-making patterns Break through C-suite gatekeepers with strategic insights Conduct discovery conversations that create self-persuasion Build business cases that secure board-level approval Apply influence principles ethically to build trust and credibility Create implementation plans that ensure executive success Close deals through decision facilitation, not pressure tactics Transform initial wins into strategic partnerships worth millions This isn't about quick fixes or sales tricks. Like successful salespeople who get back up after being "punched," this book provides the systematic methodology and mental toughness needed to consistently win enterprise deals. Whether you're selling technology, professional services, or industrial solutions, if you're targeting large organizations and complex buying committees, this framework will transform your approach to executive engagement. Your virtual ring man is here. Time to fight for success and win.


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Product Details
  • ISBN-13: 9798294914530
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 266
  • Returnable: N
  • Sub Title: A Science-Based System for Executive Decision Makers
  • Width: 152 mm
  • ISBN-10: 8294914533
  • Publisher Date: 31 Jul 2025
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 14 mm
  • Weight: 412 gr


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