About the Book
Amid perpetual upheavals and accelerating world changes, we transition from the Experience Economy where buyers chose memorable outcomes to the Transformational Economy where buyers choose meaningful, authentic, and socially responsible outcomes.
Because your customers want to become a better version of themselves, your company must become a better version of itself.
This book's premise: the future belongs to the nimble; those able to resiliently innovate to deliver meaningful goods and services that customers seek. Being nimble makes demands beyond the traditional corporate structure and leadership strategy's ability to deliver.
This book is your essential bridge from the conventional business approaches you used to get where you are today, to flourishing in a Transformational Economy as a socially responsible business.
In it, we'll provide you with a fresh look at the root causes that limit leadership teams and offers overdue solutions that can address these causes in today's chronically volatile business environment.
Everything you'll read and consider in this book centers on bringing Nimbility to your organization.
Nimbility is the combination of high resilience and high innovation that are necessary attributes for profiting from upheavals.
Innovation is your capacity to increase the desirability, utility, and value of a product, whether it's goods or services. Resilience is your ability to recover from stress and unplanned impacts.
The obvious value of innovation is competitive performance, protecting and increasing profit margins, and corporate sustainability in a changing market. It's also way more fun. Innovation is set by culture and team rewards for looking for better ways to bring more value to the team, customers, stakeholders, and the planet.
A key value of resilience is risk reduction because it allows rapid recovery from an undesired state, reducing the cost of risk, and therefore contributing to lowered risk. Resilience is set by systems and policies that can quickly respond to change, with the necessary resources to absorb shocks and quickly recover.
Nimbility is inherently lower risk, much lower than other options, making conventional risk-taking and innovation much safer from a career and corporate perspective.
We apply the Nimbility Matrix to both your organization and the individuals involved when assessing a situation. For your organization, we look at culture, systems, procedures, processes, and policies to identify how your business rules constrain or enable resilience, and limit or foster innovation. When considering individuals, we examine their behaviors as well as their attitudes and temperaments to understand their Nimbility.
About the Author :
Dr. David Gruder, PhD, DCEP, is a clinical & organizational development psychologist, and 12-award-winning bestselling Human Potential Strategist, Business Lifecycle Psychologist, and Culture Architect, who was named America's Integrity Expert by Radio-TV Interview Report.He has written, contributed to, or been featured, in 25 books, and in Forbes, Inc., Entrepreneur, and Non-profit Performance magazines, among hundreds of media and podcast interviews. Now in his senior dec-ades, he characterizes himself as a recovering psychologist and professional troublemaker.David's parents sent him to Woodstock when he was 15 and this experience planted the seeds for his life's mission: to equip leaders & influencers who are called to help repair & evolve the world, with inner, outer & spiritual mindsets & skills to actualize their positive impact.These days, Dr. Gruder's focus is on catalyzing Self-Sovereignty That Serves Us All + Governance That Serves Self-Sovereignty(TM). He primarily serves Societal Thrival Leaders & Influencers, Middle Market Socially Responsible Companies, and Integrative Wellbeing Providers, as a trusted advisor, mentor, consultant, trainer, and keynote speaker. Mark S.A. Smith, as a business growth strategist, works with leaders to predictably grow their organization through upgraded executive skills, effective customer acquisition systems, and communication & persuasion strategies.As an executive coach, executives hire him for strategic coaching, getting unstuck, and use him as a sounding board for developing new, disruptive ideas and choosing new personal and corporate directions.As co-founder and partner in NimbilityWorks, he brings these skills to clients who must become nimble to thrive in today's chaotic world.Mark wrote seven books and dozens of technology playbooks and sales guides targeting government, educational, healthcare and the private sector and has authored hundreds of articles.He has also hosted or appeared on hundreds of interviews and podcasts.He has business experience as an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner.He speaks at public and corporate events delivering pragmatic ideas to grow and succeed in business. There is no canned speech. He works with you to identify the outcome your group needs and then crafts the presentation to align with your culture, your objectives, and your vision. Contact him for a conversation about speaking at your event.He designs and implements sales, marketing, and customer acquisition systems that find and recruit willing buyers for disruptive products. He has designed and built channel launch kits, go-to-market playbooks, partner enablement programs, marketing strategy, customer acquisition strategies, executive presentations, systems to up-level business acumen, and more.Builds Business Systems. If you're like many executives in these fast and changing times, you're having challenges clarifying your corporate strategy and getting your executive team all heading the same direction. It's not that your ideas aren't good, the challenge is getting everyone on the same page. Here's a solution.Using unique, rapid executive decision-making techniques that involve all stakeholders, tapping into the team's personal motivation strategies, and using methods to safely disrupt old ways of thinking, Mark guides your team to get on track and want to stay on track to achieve your goals. And he guarantees it.Each member of your executive team leaves the event with a Monday-ready action plan to deploy with their team to take the correct next steps. You get ongoing support with six months of executive coaching to troubleshoot, encourage, and hold executives accountable for their success.Mark S.A. Smith facilitates a 1.5 to 3 day on-site executive strategy session (timing depends on your mission complexity) with a combination of process training and facilitated conversation about your get-to-market mission.Co-Leads the Executive Nimbility Skills Summit. When you can't work any harder, you must work smarter. Specifically created for profit-and-loss-responsible executives of companies, this 2-day event brings executive skills and insights to founders and staff who have been promoted to the executive suite.What makes this executive event different is the holistic view of business, not just sales or marketing or leadership, but everything required to operate a sustainable, scalable, profitable, and salable business.
Review :
"This is a great book filled with innovative ideas and at the same time utterly readable and digestible. Bravo. The future belongs to those who overcome the current chaos and become nimble. Gruder and Smith clearly lay out the framework that includes completely rethinking the organizational structure to maximize leadership archetypes and provide the most streamlined and reliable way to ensure psychological diversity and minimize blind spots. Each chapter ends with probing questions to help critically evaluate an organization's status and begin the journey to nimbility."
- Melissa A. Smith, former Executive Director of the Institute for Ethical Leadership at Rutgers Business School, and former President of Retail, Aerosoles Inc.
"Only once in a great while do words hold tremendous power to invoke significant change. The authors, Dr. David Gruder and Mark S.A. Smith have collaborated to create a foundation for leadership in a world where the rate of change has become so exponential that it calls for an entirely new perspective in leadership. To say that we are in a transformational phase of human evolution would be an understatement, and this set of books sets the path forward in a way never before attempted at such a grand scale. We will include copies of these books in every HR package, not just for the executives."
- Mark Hewitt, Founder, NuGen Development & The Lydian Foundation
"Color me impressed! Here's why Dr. Gruder and Mr. Smith's book is so very valuable to devour: The future is coming and only the nimble, flexible, and innovative of us will contribute and prosper in that future. This book shows how to BE the Leader in these times because it is remarkably rich in detail and specific tactics and it truly inspires the reader to 'nimbly' take action. Powerfully important read."
- David M. Corbin, Mentor to Mentors, Two-time WSJ best-selling author, The Illuminated Brand, Illuminate the Negative, BrandSlaughter
"Aligning the strengths and mindset of your executive team has become critical to thriving in today's chaotic world. I have known David and Mark for many years, and they have captured in their new book what you must understand and do to predictably and successfully lead the next generation of business."
- Dr. Jeffrey Magee, CMC/CBE/CSP/PDM, Human Capital Developer, Group-Publisher & Editor-and-Chief, PERFORMANCE Magazine
"I truly loved the book! To the point, immediately useable information, with an amazing and necessary map for executives to step forward into the new corporate paradigm that already has me wondering how the old paradigm lasted this long!"
- Dail Croome, President, Grand Shrimp (decentralized food production solutions); former President & Vice President of several public & private companies
"As a successful leader of new emerging global technology businesses for 20 years, I extracted new ideas and was reminded of some I allowed to lapse. I kept going back and reading parts over again. Early in the book the authors ask: Are you willing to unlearn and relearn? This impactful statement freed me to investigate the wisdom and ideas provided without judgment. Leaders and teams will benefit immediately from this book."
- Dan Wensley, CEO, ScalePad (technology)
