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Home > Business and Economics > Business and Management > Sales and marketing > Top of Mind Lib/E: Use Content to Unleash Your Influence and Engage Those Who Matter to You
Top of Mind Lib/E: Use Content to Unleash Your Influence and Engage Those Who Matter to You

Top of Mind Lib/E: Use Content to Unleash Your Influence and Engage Those Who Matter to You


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About the Book

A game-changing framework for staying top of mind with your audience-from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They're the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It's the winning approach John Hall used to build Influence & Co. into one of "America's Most Promising Companies," according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: * how consumer needs and expectations have changed and what this shift means for you * how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you * proven methods for using digital content to enrich your target audience's lives in ways that build real, lasting trust Whether you're a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience's minds will increase the likelihood that the moment they need to make a choice, you'll be the first one they call. There's no better way to drive opportunities that result in increased revenue and growth. Business is never "just" business. It's always about relationships. It's always about a human connection. When you're viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

About the Author :
John Hall is the cofounder and CEO of Influence & Co., a firm that helps brands and individuals leverage their expertise to create, publish, and distribute content to gain influence, visibility, and credibility with their key audiences. He has grown his company's revenue by more than 100 percent year-over-year since its founding in 2011; it is now the largest provider of expert content to online publications. In 2016 he won the EY Entrepreneur of the Year Award. Scott R. Pollak has over forty years of narration/broadcast/on-air experience, having started his career with public radio in New Orleans in the late 1970s. Currently he is the "voice" of NPR Atlanta (WABE-FM) for over thirteen years. He is the narrator of more than 175 audiobooks and has worked on voice-over projects for literally hundreds of corporate clients, including UPS, Xerox, American Express, AT&T, Hewlett-Packard, Publix, Humana, McGraw-Hill, BP, Microsoft, Liberty Mutual, Pandora radio, Staples, Wells-Fargo, Volkswagen, and many, many more. Scott has been a full-time freelance voice professional for the past twenty years, working from his in-home studio and having his work double and triple checked by his beautiful audio editor, his wife of more than thirty years.


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Product Details
  • ISBN-13: 9798200812622
  • Publisher: McGraw Hill-Ascent Audio
  • Publisher Imprint: McGraw Hill-Ascent Audio
  • Edition: Unabridged edition
  • Sub Title: Use Content to Unleash Your Influence and Engage Those Who Matter to You
  • ISBN-10: 8200812626
  • Publisher Date: 20 Apr 2017
  • Binding: CD-Audio
  • Language: English


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