Hello, My Name Is Awesome
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Home > Business and Economics > Business and Management > Ownership and organization of enterprises > Hello, My Name Is Awesome: How to Create Brand Names That Stick
Hello, My Name Is Awesome: How to Create Brand Names That Stick

Hello, My Name Is Awesome: How to Create Brand Names That Stick


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About the Book

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test--two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples--the good, the bad, and the "so bad she gave them an award." Alexandra Watkins is not afraid to name names.

About the Author :
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Review :
"Insightful, irreverent, and eminently practical, Watkins' Hello, My Name Is Awesome should be required reading for anyone naming a brand." -- "S. Christian Wheeler, professor of marketing, Stanford Graduate School of Business" "Jam-packed with sound advice, this slim volume can be the difference between becoming a Target and becoming a Speesees." -- "Publishers Weekly" "Let's hear it for an author who clearly and succinctly explains how to do a critical business task rather than merely presenting historical examples for the hapless reader to puzzle out...Useful for readers who are naming anything more important than a household pet." -- "Library Journal" "This awesome piece of writing is worth bottling, shaking, and stirring into your brand-name strategy either online or offline. I love the way Alexandra weaves her voice and humor into a very clear message to distill what you are about into a business name. It can be applied to your brand name and domain name. Her process is coherent and creative. A brilliant book, I couldn't put down." -- "Jeff Bullas, blogger, strategist, and speaker" "Zappos.com originally started out as ShoeSite.com, but that limited our potential future growth. A company's name can be vital to its success. Reading the tips in this book can help anyone avoid the pitfalls." -- "Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com"


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Product Details
  • ISBN-13: 9798200618613
  • Publisher: Gildan Media Corporation
  • Publisher Imprint: Gildan Media Corporation
  • Height: 145 mm
  • Returnable: N
  • Width: 132 mm
  • ISBN-10: 8200618617
  • Publisher Date: 01 Oct 2014
  • Binding: CD-Audio
  • Language: English
  • Sub Title: How to Create Brand Names That Stick


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