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Home > Business and Economics > Business and Management > Sales and marketing > Hello, My Name is Awesome: How to Create Brand Names That Stick
Hello, My Name is Awesome: How to Create Brand Names That Stick

Hello, My Name is Awesome: How to Create Brand Names That Stick


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About the Book

One of Inc. Magazine’s “Top 10 Marketing Books”: The “must-read” guide to naming products and businesses, updated with new stories and resources. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required. Watkins lays out in detail the elements of names that suit your target market and make people stop in their tracks and smile—and those that just make them scratch their heads and keep walking. In witty prose and with numerous examples, she reveals how entrepreneurs and businesses can come up with brand names that are evocative and memorable while also leaving room for long-term growth and larger possibilities, and avoid those that leave potential customers cold and are quickly forgotten.

About the Author :
A winner of the American Express Make Mine a Million $ Business competition, Alexandra Watkins is the founder of Eat My Words, a creative naming firm featured multiple times in The Wall Street Journal and Inc. She is a frequent guest speaker at MBA programs and has presented at Stanford GSB, SF State, USF School of Management, and Proctor & Gamble alumni association. Previous to founding Eat My Words, Alexandra worked as a senior copywriter for many of the world's top advertising agencies including Ogilvy @ Mather, Miller Huber, GMO and Teleflora.


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Product Details
  • ISBN-13: 9781626564725
  • Publisher: Berrett-Koehler
  • Publisher Imprint: Berrett-Koehler
  • Height: 290 mm
  • No of Pages: 112
  • Sub Title: How to Create Brand Names That Stick
  • ISBN-10: 1626564728
  • Publisher Date: 01 Oct 2019
  • Binding: Paperback
  • Language: English
  • Spine Width: 30 mm
  • Width: 200 mm


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