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Home > Business and Economics > Business and Management > Business strategy > Wake Me Up When the Data Is Over Lib/E: How Organizations Use Storytelling to Drive Results
Wake Me Up When the Data Is Over Lib/E: How Organizations Use Storytelling to Drive Results

Wake Me Up When the Data Is Over Lib/E: How Organizations Use Storytelling to Drive Results


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About the Book

Do you wish you could more fully engage your employees? Or reduce turnover by 25% or more? Do you need to quickly align staff around your organization's long-term strategy? Or achieve double-digit growth? Then this groundbreaking audiobook is for you. Wake Me Up When the Data Is Over includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries, using stories to drive results. Leaders from organizations such as Microsoft, Land's End, Verizon, the U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. Hear how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. Learn how Erik Shaw, president and CEO of the FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average. With this practical guide, you'll learn how stories can be used to: Get employees to take action Accelerate knowledge acquisition and organizational change Solidify individual and team working relationships Provide exceptional customer service Increase the visibility of your organization Drawing on interviews with 171 public- and private-sector leaders, this audiobook goes beyond storytelling to reveal five keys to making stories work for you: how to find existing stories; dig into them to uncover hidden patterns and themes; select those stories that need to be reinforced; craft memorable stories; and embody stories to positively impact people's attitudes, thoughts, and behaviors. It also includes proven tools and techniques that will help you sharpen these skills.

About the Author :
Coming soon... Kate Reading is the recipient of multiple AudioFile Earphones Awards and has been named by AudioFile magazine as a "Voice of the Century," as well as the Best Voice in Science Fiction & Fantasy in 2008 and 2009 and Best Voice in Biography & Culture in 2010. She has narrated works by authors as Jane Austen, Robert Jordan, Edith Wharton, and Sophie Kinsella. Reading has performed at numerous theaters in Washington D.C. and received a Helen Hayes Award for her performance in Aunt Dan and Lemon. AudioFile magazine reports that, With subtle control of characters and sense of pacing, Kate's performances are a consistent pleasure.

Review :
"A customer service story, a story illustrating our history, or a story exhibiting commitment to shared goals can inspire more deeply than a directive from on high. Put flesh on the bone. Tell a story." -- "Arne M. Sorenson, CFO, Marriott International" "An easy-to-read, well-organized compilation of stories that demonstrate their power across a broad spectrum of business needs." -- "Ellen Bovarnick, vice president, Business Process Excellence, The Coca-Cola Company" "Leaders in all walks will benefit from Silverman's real-world accounts of storytelling successes in high-performing organizations." -- "Daniel M. Sprague, CEO, The Council of State Governments" "Offers fresh ideas for introducing stories into organizations and inspiring better leadership through them. A well-researched and lively reference for leaders." -- "John Alexander, president, Center for Creative Leadership" "Takes the concept of organizational stories from a pleasant idea to a practical means to advance strategy, product development, and ultimately shareholder value." -- "Anita Brick, director, University of Chicago Graduate School of Business" "When just about every fact is but one mouse click away, stories take on new importance. From leadership to branding, narrative has become an essential tool. These essays offer savvy advice on how to unleash the power of stories in your organization." -- "Daniel H. Pink, author, A Whole New Mind"


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Product Details
  • ISBN-13: 9798200561995
  • Publisher: Gildan Media Corporation
  • Publisher Imprint: Gildan Media Corporation
  • Edition: Unabridged edition
  • Returnable: N
  • ISBN-10: 8200561992
  • Publisher Date: 08 Aug 2011
  • Binding: CD-Audio
  • Language: English
  • Sub Title: How Organizations Use Storytelling to Drive Results


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