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Home > Business and Economics Books > Business and Management > Sales and marketing > Winning a Billion Consumers: A Disruptive Approach for Success in India
Winning a Billion Consumers: A Disruptive Approach for Success in India

Winning a Billion Consumers: A Disruptive Approach for Success in India


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About the Book

India: A land of 1.2 billion consumers and mammoth potential. Ranks in the world’s top 10 countries in terms of GDP. How do some companies win big in this market? Why do many companies fail to go after the big opportunities? What are the new growth strategies that can triumph in this diverse market? Leading companies have succeeded in India not necessarily by unleashing unique technology or better products, but by their ability to competently consummate the last mile as an inevitable ingredient, even an architect, of their success. This book provides a disruptive approach to successfully create and capture “undiminished” potential of a billion-consumer market.

Table of Contents:
Foreword P. Dwarkanath Preface Acknowledgements The Last Mile: A Strategic Differentiator Winning in a Billion Consumer Market Cracking the Da Vinci Code Revitalizing the Last Mile: Tools and Frameworks The Five Knots of the Last Mile Sextant Arcs of Turbonators The Revenue Turbine Delivering the Last Mile: Mission Critical(s) Zero Calorie Value Chains Customer Capital in the Times of the Millennial Generation Man and Machine, not Man or Machine Swarm Intelligence: The Execution Supremacy Epilogue Index

About the Author :
Atul Joshi is an accomplished business leader. In his 27 years of professional career, he has been in leadership roles with Asian Paints, Max India, Bharti Airtel, and other Indian and multinational companies. He is the Founder and CEO of The Last Mile—a consulting practice with an impressive list of brands—and describes his mission as bringing the decisive last mile supremacy to business strategy.

Review :
This book is a critical read for anyone considering building a strong business in India. A must read towards not only understanding the reasons for the sloth, but also towards determining a compelling way forward. The author through his extensive research has tried to understand the role of Gram Power and technologies in inclusive consumption pattern…. The book is a must for professionals professing in theory and practice of business in India. It serves as an academic guide and a reference guide to students of MBA, Executive MBA, Industrialists, entrepreneurs, educators and practitioners.


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Product Details
  • ISBN-13: 9789351505587
  • Publisher: Sage Publications India Pvt Ltd
  • Publisher Imprint: SAGE India
  • Language: English
  • Sub Title: A Disruptive Approach for Success in India
  • ISBN-10: 9351505588
  • Publisher Date: 01 Dec 2015
  • Binding: Digital (delivered electronically)
  • No of Pages: 280


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Winning a Billion Consumers: A Disruptive Approach for Success in India
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