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Como Conquistar al Cliente: 25 Ideas Para Lograrlo

Como Conquistar al Cliente: 25 Ideas Para Lograrlo


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About the Book

Muchas de las principales publicaciones sobre temas economicos de todo el mundo han proclamado que, en los anos 90, el elemento clave en la determinacion del exito o el fracaso de las empresas es, muy por encima de todos los demas, la satisfaccion del cliente. De este modo, las empresas que se caractericen por la mala educacion de sus empleados, el mal servicio y la politica ridicula e injustificada de sus directivos, no tendran absolutamente nada que hacer. Para que a nadie le ocurra esto en la que muchos empiezan a llamar ya la decada del cliente, el autor de este libro presenta veinticinco episodios autenticos que ilustran otras tantas experiencias al respecto. Como consecuencia, el objetivo del texto es doble: primero, que los clientes se sientan solidarios con los sufrimientos reflejados, y luego, que los directivos puedan extraer valiosas ensenanzas de los relatos propuestos, cada uno de los cuales finaliza con una leccion practica que el lector debera asimilar y posteriormente difundir en su propio entorno. De esta manera, gerentes y empresarios acabaran aprendiendo los mecanismos basicos necesarios, no solo para satisfacer a la perfeccion las necesidades de los clientes, sino tambien para organizar al personal de manera que ello repercuta beneficamente en su trato con el exterior; e incluso para concebir y poner en practica una nocion del liderazgo basada en la agilidad, la rapidez y la habilidad en el control del terreno. Toda una guia practica cuya unica meta es combatir la falta de informacion, las politicas inflexibles y los empleados abulicos, sin duda los tres canceres principales de la empresa contemporanea.


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Product Details
  • ISBN-13: 9788475097886
  • Publisher: Ediciones Paidos Iberica
  • Publisher Imprint: Ediciones Paidos Iberica
  • Language: English
  • ISBN-10: 847509788X
  • Publisher Date: 01 Dec 1992
  • Binding: Paperback
  • Sub Title: 25 Ideas Para Lograrlo


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    A Thrilling But Totally Believable Murder Mystery

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