Digitales Marketing
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
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Digitales Marketing: Die modernen Trends

Digitales Marketing: Die modernen Trends


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About the Book

Im 21. Jahrhundert hat sich die Art und Weise, wie Unternehmen mit ihren Kunden in Kontakt treten, in beispielloser Weise verändert. Von traditionellen Plakatwänden und Fernsehwerbung bis hin zu interaktiven Websites, mobilen Apps und Social-Media-Plattformen hat sich das Marketing zu einem digitalen Phänomen entwickelt. Dieses Buch, Digitales Marketing, soll die Lernenden durch diese sich wandelnde Landschaft führen und bietet sowohl akademische Einblicke als auch praktische Anwendungen. Teil 1 legt den Grundstein, indem er die Bedeutung, den Umfang und die Entwicklung des digitalen Marketings vorstellt. Teil 2 befasst sich mit der Planung und legt den Schwerpunkt auf strategische Rahmenbedingungen wie Segmentierung, Targeting, Positionierung und den digitalen Marketing-Mix. Teil 3 konzentriert sich auf Kommunikationsstrategien und die Integration von Kanälen und gibt Einblicke, wie Unternehmen wirkungsvolle Kampagnen über verschiedene Plattformen hinweg gestalten. Teil 4 befasst sich mit der Umsetzung und beleuchtet die Herausforderungen und bewährten Verfahren bei der Durchführung digitaler Strategien in der Praxis. Einheit 5 schließlich untersucht aufkommende Trends und bereitet die Lernenden darauf vor, die Zukunft des digitalen Marketings vorauszusehen und sich darauf einzustellen.


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Product Details
  • ISBN-13: 9786209038099
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Height: 229 mm
  • No of Pages: 112
  • Returnable: N
  • Sub Title: Die modernen Trends
  • Width: 152 mm
  • ISBN-10: 6209038093
  • Publisher Date: 25 Sep 2025
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 213 gr


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