Marketing numérique
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
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Marketing numérique: Les tendances modernes

Marketing numérique: Les tendances modernes


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About the Book

Le 21e siècle a été le témoin d'une transformation sans précédent dans la manière dont les entreprises se mettent en relation avec leurs clients. Des traditionnels panneaux d'affichage et publicités télévisées aux sites web interactifs, en passant par les applications mobiles et les plateformes de médias sociaux, le marketing est devenu un phénomène numérique. Ce livre, Digital Marketing, est conçu pour guider les apprenants à travers ce paysage transformé, en offrant à la fois un aperçu académique et des applications pratiques.Le livre est structuré en cinq unités complètes qui se construisent progressivement les unes sur les autres. L'unité 1 pose les bases en présentant la signification, la portée et l'évolution du marketing numérique. L'unité 2 se penche sur la planification, en mettant l'accent sur des cadres stratégiques tels que la segmentation, le ciblage, le positionnement et le mix marketing numérique. L'unité 3 se concentre sur les stratégies de communication et l'intégration des canaux, en donnant un aperçu de la manière dont les entreprises conçoivent des campagnes percutantes sur toutes les plateformes. L'unité 4 traite de la mise en oeuvre, en soulignant les défis et les meilleures pratiques de l'exécution des stratégies numériques dans des contextes réels. Enfin, l'unité 5 explore les tendances émergentes, préparant les apprenants à anticiper et à s'adapter à l'avenir du marketing numérique.


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Product Details
  • ISBN-13: 9786209043215
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Height: 229 mm
  • No of Pages: 116
  • Returnable: N
  • Sub Title: Les tendances modernes
  • Width: 152 mm
  • ISBN-10: 6209043216
  • Publisher Date: 25 Sep 2025
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 218 gr


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