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Home > Law > Laws of specific jurisdictions > Law: wills, probate, succession, inheritance > Valutazione delle applicazioni WEB 2.0 per la commercializzazione di immobili
Valutazione delle applicazioni WEB 2.0 per la commercializzazione di immobili

Valutazione delle applicazioni WEB 2.0 per la commercializzazione di immobili


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About the Book

Con l'avvento del Web 2.0, Internet si è evoluto da rigida fonte di informazioni a mezzo interattivo e partecipativo. Le reti non sono più viste solo come strumenti per curare l'immagine delle aziende, ma offrono anche una piattaforma di comunicazione con i clienti indipendente dal tempo e dal luogo, superando tutti i livelli micro e macro dell'interazione. Si aprono nuovi mercati di sbocco in modo economico e con un risparmio di risorse, mentre i vecchi processi di lavoro obsoleti e inefficienti vengono abbandonati. Soprattutto in contesto urbano, gli agenti immobiliari utilizzano strumenti come Instagram e Snapchat per promuovere rapidamente i propri immobili. Anche al netto dell'adeguamento al PIL e all'indice dei prezzi di acquisto, il fatturato degli agenti immobiliari è significativamente più elevato che in Austria. Le transazioni concluse tramite i social network sono in forte aumento e attualmente rappresentano il 5% del loro fatturato e, insieme al classico sito web, ma sempre aggiornato allo standard WEB 2.0, addirittura il 20% del fatturato. La metamorfosi digitale avanza: il mercato cambierà attraverso l'evoluzione o la rivoluzione? Come resistono gli agenti immobiliari austriaci alla pressione dell'innovazione e quando cederanno?


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Product Details
  • ISBN-13: 9786208982218
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Height: 229 mm
  • No of Pages: 84
  • Returnable: N
  • Weight: 177 gr
  • ISBN-10: 6208982219
  • Publisher Date: 19 Jun 2025
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 152 mm


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Valutazione delle applicazioni WEB 2.0 per la commercializzazione di immobili
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