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Évaluation d'applications WEB 2.0 pour la commercialisation de biens immobiliers

Évaluation d'applications WEB 2.0 pour la commercialisation de biens immobiliers


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About the Book

Dans le cadre du Web 2.0, Internet a évolué pour devenir une source d'informations interactive et participative, loin de son statut initial de simple support statique. Les réseaux sociaux ne sont plus seulement considérés comme un outil de promotion de l'image des entreprises, mais offrent également une plateforme de communication avec les clients, indépendamment du temps et du lieu, et dépassent tous les niveaux micro et macro de l'interaction. De nouveaux marchés sont exploités à moindre coût et en économisant les ressources, tandis que les anciens processus de travail obsolètes et inefficaces sont abandonnés. Dans le contexte urbain notamment, les agents immobiliers utilisent des outils tels qu'Instagram et Snapchat pour promouvoir rapidement leurs biens immobiliers. Même après ajustement en fonction du PIB et de l'indice des prix à la consommation, le chiffre d'affaires des agents immobiliers est nettement plus élevé qu'en Autriche. Les transactions conclues via les réseaux sociaux sont en forte augmentation et représentent actuellement 5 % de leur chiffre d'affaires et, avec le site web classique, mais toujours mis à niveau vers le WEB 2.0, même 20 % du chiffre d'affaires. La métamorphose numérique se poursuit; le marché va-t-il changer par évolution ou par révolution ? Comment les agents immobiliers autrichiens résistent-ils à la pression de l'innovation et quand céderont-ils ?


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Product Details
  • ISBN-13: 9786208982201
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Height: 229 mm
  • No of Pages: 88
  • Spine Width: 5 mm
  • Width: 152 mm
  • ISBN-10: 6208982200
  • Publisher Date: 19 Jun 2025
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 181 gr


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Évaluation d'applications WEB 2.0 pour la commercialisation de biens immobiliers
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