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Home > Society and Social Sciences > Politics and government > Political activism / Political engagement > Public opinion and polls > الرأي العام والدعاية وتشكيل الاتجاهات في Ÿ
الرأي العام والدعاية وتشكيل الاتجاهات في &#159

الرأي العام والدعاية وتشكيل الاتجاهات في Ÿ


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About the Book

يُعد هذا الكتاب مرجعاً استراتيجياً وتحليلياً معمقاً في علوم الاتصال والإعلام الحديث، حيث يغوص في تعقيدات صناعة الرأي العام وأساليب الدعاية وتشكيل الاتجاهات النفسية والاجتماعية في ظل الثورة الرقمية. ينطلق الكتاب من تأصيل نظري لظاهرة الرأي العام، مستعرضاً نشأته، طرق قياسه، وتطوره، مع التركيز على الخصائص والوظائف التي يؤديها في المجتمع المعاصر. ولا يكتفي الطرح بالجانب التقليدي، بل يمتد ليشمل دور "الإعلام الجديد" ووسائله المتعددة في إعادة صياغة الوعي الجمعي.

يفرد الكتاب فصلاً محورياً لمناقشة تأثير تقنيات الاتصال الرقمي الحديثة، مثل تطبيقات الهواتف المحمولة ومواقع التواصل الاجتماعي، وكيفية توظيفها في تشكيل اتجاهات الرأي العام الإلكتروني. كما يسلط الضوء على "إشكاليات تشكيل الرأي العام في الإعلام الجديد" ودور صحافة المواطن في تفعيل المشاركة السياسية والاجتماعية. وينتقل المؤلف ببراعة ليربط بين الإعلام والسياسة العامة للدول، محللاً العلاقات العامة الدولية والأمن القومي والعالمي في بيئة الاتصال الرقمي المتسارعة.

أحد أهم محاور الكتاب هو تحليل "أساليب القوة في مجتمع المعلومات"، حيث يناقش مفاهيم القوة الناعمة والاختراق الإعلامي، ودور اللوبي الإعلامي الاتصالي في صناعة الأجندة العالمية. كما يتطرق إلى ظاهرة "الغزو الإعلامي الاتصالي" وأثره على الهوية الثقافية. وفي الختام، يقدم الكتاب دراسة وافية لظاهرة "الدعاية"، متتبعاً تطورها التاريخي، مفاهيمها، وأهميتها، وكيف تحولت في العصر الرقمي إلى أداة شديدة التعقيد والتأثير. إن هذا المؤلف يمثل خارطة طريق للباحثين والممارسين في مجالات الإعلام، والعلوم السياسية، وعلم النفس الاجتماعي، لفهم كيف تُدار العقول وتُوجه الجماهير في الفضاء السيبراني.


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Product Details
  • ISBN-13: 9786038343869
  • Publisher: Rushd Bookstore
  • Publisher Imprint: Rushd Bookstore
  • Height: 244 mm
  • No of Pages: 376
  • Returnable: N
  • Returnable: N
  • Weight: 648 gr
  • ISBN-10: 6038343865
  • Publisher Date: 06 May 2022
  • Binding: Paperback
  • Language: Arabic
  • Returnable: N
  • Returnable: N
  • Spine Width: 20 mm
  • Width: 170 mm


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