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التجارة الالكترونية - e-commerce

التجارة الالكترونية - e-commerce


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About the Book

يعد هذا الكتاب مرجعاً شاملاً ومعمقاً في عالم "التجارة الإلكترونية"، حيث يغوص في تفاصيل هذا القطاع الذي أحدث ثورة في مفاهيم البيع والشراء وتبادل الخدمات عبر الشبكة العنكبوتية. يبدأ الكتاب بوضع أساس معرفي متين من خلال الفصل الأول الذي يستعرض نشأة التجارة الإلكترونية وتطورها التاريخي، معرجاً على التعريفات اللغوية والاصطلاحية الدقيقة لهذا المفهوم، وصولاً إلى التعريف الشامل الذي يغطي كافة جوانبها التقنية والتجارية.

ما يميز هذا الكتاب هو طرحه لموضوع "مشروعية التجارة الإلكترونية في الإسلام"، مما يجعله مرجعاً مهماً للقارئ العربي والمسلم الراغب في التأكد من الضوابط الشرعية للمعاملات الرقمية الحديثة. كما يسلط الضوء على الأهمية الاستراتيجية للتجارة الإلكترونية في الاقتصاد المعاصر، وكيفية تطويرها، مع تحليل دقيق لقطاعات الخدمات المختلفة ومراحل نموها.

ينتقل الكتاب بعد ذلك لاستعراض المميزات والمزايا التنافسية التي توفرها التجارة الإلكترونية للأفراد والشركات على حد سواء، ويقدم مقارنة منهجية بين التجارة التقليدية والإلكترونية لإيضاح الفوارق الجوهرية. ولا يغفل الكتاب الجانب الأمني، حيث يتناول بشجاعة قضايا الاختراقات عبر الإنترنت وصعوبة تعقبها، مقدماً حلولاً مقترحة للسيطرة على هذه المخاطر وحماية الخصوصية والبيانات المالية.

وفي الفصل الثاني، يركز الكتاب على الجوانب التشغيلية والعملية، حيث يستعرض أنواع التجارة الإلكترونية (مثل B2B و B2C وغيرها)، ويشرح خصائص كل نوع، مع التركيز على المشاكل والتحديات الواقعية التي قد تواجه العاملين في هذا القطاع. إن هذا الكتاب ليس مجرد سرد نظري، بل هو دليل يجمع بين التأصيل المعرفي، والتحليل الأمني، والمنظور الشرعي، والواقع العملي، مما يجعله ضرورة لكل باحث، طالب علم، أو رائد أعمال يطمح لفهم أعمق لآليات عصر المعلومات الرقمي.


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Product Details
  • ISBN-13: 9786038186176
  • Publisher: Rushd Bookstore
  • Publisher Imprint: Rushd Bookstore
  • Edition: Large type / large print edition
  • Language: Arabic
  • Returnable: N
  • Returnable: N
  • Spine Width: 14 mm
  • Width: 170 mm
  • ISBN-10: 6038186174
  • Publisher Date: 01 Jan 2016
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 258
  • Returnable: N
  • Returnable: N
  • Weight: 467 gr


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