E-commerce: Business. Technology. Society.

Electronic commerce: Business. Technology. Society. provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: business development, technology change, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophisticated conceptual treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. A dynamic companion Web site, with original content provided by the authors, accompanies this book. This Web site is a portal to the e-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors prepare their classes, and help students become aware of research about e-commerce. *Unifying conceptual framework built around the themes of Business, Technology, and Society helps students make sense out of a broad new field of study. *Real-world examples in every chapter: opening case study, separate real-world examples for technology, business, and social impact; concluding in-depth chapter-ending case study with probing questions and essay assignments. *In-depth coverage of concepts in technology, the Internet, economics, marketing, IS/IT, accounting, privacy, intellectual property, equity, and governance. *Attractive full-color design to make material easily readable. *Accompanied by a companion Web site that combines diagnostic and educational tools along with updates to content. *Written by an author team with extensive teaching, writing, and business experience. Ken Laudon has written more than a dozen successful research books and textbooks in computing and information technology. He is also the founder of a successful dot.com and brings several years of executive e-commerce experience to his classes and this book. Ken has taught the e-commerce and Managing the Digital Firm courses for several years at New York Universitys Stern School of Business, where he is Professor of Information Systems and Technology. Carol Traver is a graduate of Yale Law School, and has co-authored several books on information technology and society. She also has extensive experience in the e-commerce area, both as a senior executive of a leading developer and marketer of e-Learning materials, and as a legal advisor to companies involved in e-commerce.

Table of Contents:
I. INTRODUCTION TO E-COMMERCE. 1. The Revolution is Just Beginning. Opening Case: Amazon.com, Before and After. E-commerce: The Revolution Is Just Beginning. E-commerce I and II. Understanding E-commerce: Organizing Themes. Case Study: Napster Rocked. But Was it Legal? Review: Key Concepts, Questions, Projects, Web Site Resources. 2. E-commerce Business Models and Concepts. Opening Case: Kozmo Finally Crashes. E-commerce Business Models. Major Business-to-Consumer (B2C) Business Models. Major Business-to-Business (B2B) Business Models. Business Models in Emerging E-commerce Areas. How the Internet and the Web Change Business: Basic Business Concepts. Case Study: Priceline.com-Can this Business Model Be Saved? Review: Key Concepts, Questions, Projects, and Web Site Resources. II. TECHNOLOGY INFRSTRUCTURE FOR E-COMMERCE. 3. The Internet and World Wide Web: E-Commerce Infrastructure. Opening Case: Akamai Technologies: Speeding Internet Performance with Math. The Internet: Technology Background. The Internet Today. Internet2® and Internet II: The Future Infrastructure. The World Wide Web. The Internet and the Web: Features. Case Study: Into Networks. Review: Key Concepts, Questions, Projects and Web Site Resources. 4. Building an E-commerce Web Site. Opening Case: Loudcloud: What is 100% Uptime Worth? Building an E-commerce Web Site: A Systematic Approach. Choosing Server Software. Choosing the Hardware for an E-commerce Site. Other E-commerce Site Tools. Case Study: REI: A Homegrown Success Story. Review: Key Concepts, Questions, Projects and Web Site Resources. 5. Security and Encryption. Opening Case: The Merchant Pays. The E-commerce Security Environment. Security Threats in the E-commerce Environment. Technology Solutions. Policies, Procedures, and Laws. Case Study: Verisign. Review: Key Concepts, Questions, Projects and Web Site Resources. 6. E-Commerce Payment Systems. Opening Case: PayPal: The Money's in the E-mail. Payment Systems. Credit Card E-commerce Transactions. New E-commerce Digital Payment Systems. Electronic Billing Presentment and Payment (EBPP). Case Study: CheckFree . Review: Key Concepts, Questions, Projects and Web Site Resources. III. BUSINESS CONCEPTS AND SOCIAL ISSUES. 7. E-commerce Marketing Concepts. Opening Case: MyPoints.com. E-commerce Markets, Competition, and Marketing. Internet Marketing Technologies. Net Markets: E-commerce Marketing and Branding Strategies. Online Market Research: Knowing Your Customer. Case Study: America Online. Review: Key Concepts, Questions, Projects and Web Site Resources. 8. E-commerce Marketing Communications. Opening Case: NextCard Bucks Marketing Trends. Online Consumer Behavior. Consumers on the Web: The Internet Audience. Consumers Online. Online Marketing Communications. Understanding the Cost and Benefits of Online Marketing. Web Site Design Issues. Case Study. Review: Key Concepts, Questions, Projects, and Web Site Resources. 9. Social, Legal and Ethical Issues in E-commerce. Opening Case. Intellectual Property. Privacy. Taxation. The Issue of Trust. Free Speech. International Issues. Valuation of E-commerce Companies. Other Social Issues. Case Study. Review: Key Concepts, Questions, Projects and Web Site Resources. IV. E-COMMERCE IN ACTION. 10. Retailing on the Web. Opening Case: Wal-Mart Online. The Retail Sector: Off-line and Online. The E-tailing Market Today. Concepts and Issues For Understanding E-Tailing. E-tail Business Cases. New E-tail Technologies. Case Study: L.L.Bean. Review: Key Concepts, Questions, Projects and Web Site Resources. 11. Online Service Industries . Opening Case. The Financial Services Industry. The Travel Sevices Industry. The Real Estate Services Industry. The Career Services Industry. Case Study. Review: Key Concepts, Questions, Projects and Web Site Resources. 12. Content Providers: Digital Media. Opening Case. The Publishing Industry. The Entertainment Industry. Digital Media Technologies. Media Convergence. Case Study. Review: Key Concepts,Questions, Projects and Web Site Resources. 13. Auctions, Portals and Communities. Opening Case. Auctions and Other Digital Markets. Portals. Virtual Communities. Case Study. Review: Key Concepts, Questions, Projects and Web Site Resources. 14. B2B E-commerce, Supply Chain Management and Collaborative Commerce. Opening Case. Overview. Types of B2B E-commerce: Exchanges, Etc. Supply Chain Management and Collaborative Commerce. Case Study. Review: Key Concepts, Questions, Projects and Web Site Resources.