The Essence of Value
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The Essence of Value: Secrets of Desired Products- 80 Inspiring Strategies for Creative Companies

The Essence of Value: Secrets of Desired Products- 80 Inspiring Strategies for Creative Companies


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About the Book

For his new book, Mario Pricken has thoroughly analyzed more than 300 products, objects and events over their entire lifecycles in order to reveal, for the first time, the patterns that make things extraordinarily valuable. On the basis of his analysis, he has identified 80 parameters that can be found, for example, in the biographies of exceptional cars, watches, luxury foods, designer furniture, artwork and services - such as the elements of uniqueness, scarcity, the effect of time or magnificently orchestrated transfers of ownership. In addition, the book provides a comprehensive catalog of questions to help us generate our own ideas for giving products that special something which transforms them into objects of desire. "The Essence of Value" is an inspiring book for progressive, creative people involved in product development, marketing, design, events and the arts as well as recommended reading for those who appreciate fine things and want to understand what makes products particularly special and valuable. The book focusses on intuition and understanding, but it also inspires and entertains, offering us an entirely new way of looking at the creation, marketing and purchase of truly desirable products. This travel guide through the world of valuable products and objects - reveals, based on examples from the worlds of business, the arts and religion, and with numerous accompanying illustrations, the fundamental parameters that create value and make products "shine" - can be used as an analytical tool to quickly and easily determine the "value-DNA" of a product - provides over 300 thought-provoking questions to inspire new ideas on how to imbue products with value - shows professionals a clear and practical application of the value parameters.

About the Author :
MARIO PRICKEN As an innovation director und consultant, Mario Pricken inspires marketing departments, international companies, well-known agencies, design companies and television broadcasters. His bestseller "Creative Strategies" is an internationally recognized standard reference. www.mariopricken.com MARIO PRICKEN zählt zu den international gefragtesten Experten, wenn es um die Themen Kreativität sowie Strategieentwicklung und Innovation geht. Denn Pricken hat Kreativität - wie es sich für einen echten Kreativen gehört - nicht "gelernt", sondern neu gedacht, für seine Kunden wie auch in seinen international erfolgreichen Büchern. Sein in sieben Sprachen erschienener Bestseller "Kribbeln im Kopf" wurde seit 2001 mit mehr als 130.000 verkauften Exemplaren zum international anerkannten Standardwerk. Mit "Visuelle Kreativität" und "Clou" folgten weitere Erfolgstitel. Gemeinsam mit Europas größter Forschungseinrichtung, der Fraunhofer-Gesellschaft Deutschland, entwickelte Mario Pricken in den letzten Jahren neue Innovationsprozesse für Forscher und Ingenieure, zusätzlich unterrichtete er als Universitätslektor an der Universität für angewandte Kunst in Wien. Als Innovation Director arbeitet er mit internationalen Unternehmen, namhaften Agenturen und Designfirmen. www.mariopricken.com MARIO PRICKEN inspiriert als Innovation Director und Consultant Marketingabteilungen internationaler Unternehmen, namhafte Agenturen, Designfirmen und Fernsehstationen. Sein 2001 erschienener Bestseller "Kribbeln im Kopf" ist ein international anerkanntes Standardwerk.


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Product Details
  • ISBN-13: 9783895784460
  • Publisher: Publicis MCD Verlag,Germany
  • Publisher Imprint: Publicis MCD Verlag,Germany
  • Height: 246 mm
  • No of Pages: 252
  • Returnable: N
  • Sub Title: Secrets of Desired Products- 80 Inspiring Strategies for Creative Companies
  • Width: 224 mm
  • ISBN-10: 389578446X
  • Publisher Date: 22 Oct 2014
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Spine Width: 23 mm
  • Weight: 1107 gr


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