Creative Strategies
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Creative Strategies: Idea Management for Marketing, Advertising, Media and Design

Creative Strategies: Idea Management for Marketing, Advertising, Media and Design


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About the Book

An invaluable sourcebook for all designers and advertising creatives, this book showcases 230 amazing ad campaigns from all over the world. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and kick-start the imagination. From client briefs to office spaces, this book explores the strategies that can turn an agency into a creative powerhouse.

Table of Contents:
Introduction • Creative Culture: building a creative environment Creative Team Leading: managing, motivating and resolving conflicts Creative Teams: working productively with others • Creative Briefing: working with clients to establish a brief • Creative Process: moving from the brief to the ad • Creative Spaces: offices and work areas that promote creativity

About the Author :
Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments.

Review :
'Perfect for advertising and marketing inspiration' - Stylus 'A guide for agencies that want to gain - or regain - their mojo when it comes to producing unique, engaging results' - Computer Arts


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Product Details
  • ISBN-13: 9780500515402
  • Publisher: Thames & Hudson Ltd
  • Publisher Imprint: Thames & Hudson Ltd
  • Height: 260 mm
  • No of Pages: 312
  • Sub Title: Idea Management for Marketing, Advertising, Media and Design
  • Width: 223 mm
  • ISBN-10: 0500515409
  • Publisher Date: 01 Nov 2010
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Weight: 1800 gr


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