Social Reputation für Unternehmen
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Home > Business and Economics > Business and Management > Business communication and presentation > Social Reputation für Unternehmen: Gesellschaftlicher Dialog und soziale Verantwortung: Beispiele, Analysen und Maßnahmen zwischen Profit und Gemeinwohl
Social Reputation für Unternehmen: Gesellschaftlicher Dialog und soziale Verantwortung: Beispiele, Analysen und Maßnahmen zwischen Profit und Gemeinwohl

Social Reputation für Unternehmen: Gesellschaftlicher Dialog und soziale Verantwortung: Beispiele, Analysen und Maßnahmen zwischen Profit und Gemeinwohl


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About the Book

Gesellschaftliche Erwartungen an Unternehmen steigen: Kunden, Mitarbeitende, Investoren und Politik verlangen auch von ihnen glaubwürdige Antworten auf Fragen sozialer Verantwortung. Dieses Buch zeigt, wie Organisationen den Dialog mit der Gesellschaft strategisch gestalten, das "S" in ESG (Environmental, Social, Governance) praktisch umsetzen und Gemeinwohl als Wettbewerbsfaktor begreifen können. Anhand zahlreicher Hintergründe und Fallbeispiele aus Wirtschaft, Politik und Zivilgesellschaft wird der globale Rahmen erläutert und erklärt, wie Unternehmen auf soziale Nachhaltigkeit ausgerichtet werden können - im Geschäftsmodell ebenso wie in der internen und externen Kommunikation Das Buch bietet eine fundierte Orientierung, mit denen Organisationen gesellschaftliche Konflikte frühzeitig erkennen, glaubwürdig kommunizieren und ihre Licence to Operate sichern können. Ein Werk für Geschäftsführer, Manager und Kommunikatoren, die den Spagat zwischen Profit und Gemeinwohlbestrebungen erfolgreich meistern wollen.

About the Author :
Dr. Michael Neumann (MBA) ist Jurist und hat langjährige Erfahrungen als Kommunikationsleiter in Unternehmen gesammelt. Heute ist er als Kommunikationsberater bei PER Agency und Buchautor tätig. Jörg Forthmann ist Geschäftsführer des Faktenkontors, einer der 20 größten PR-Agenturen in Deutschland, und beschäftigt sich intensiv mit Herausforderungen in der Unternehmenskommunikation. Dr. Roland Heintze ist Gründer und Geschäftsführer des Faktenkontors, Vorreiter unter den PR-Agenturen für data driven communications. Er ist Experte für Reputationsmanagement und politische Kampagnen.


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Product Details
  • ISBN-13: 9783658504137
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 240 mm
  • No of Pages: 250
  • Returnable: N
  • Returnable: N
  • Returnable: N
  • Returnable: N
  • Sub Title: Gesellschaftlicher Dialog und soziale Verantwortung: Beispiele, Analysen und Maßnahmen zwischen Profit und Gemeinwohl
  • ISBN-10: 3658504137
  • Publisher Date: 17 Feb 2026
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Returnable: N
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  • Returnable: N
  • Width: 168 mm


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Social Reputation für Unternehmen: Gesellschaftlicher Dialog und soziale Verantwortung: Beispiele, Analysen und Maßnahmen zwischen Profit und Gemeinwohl
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Social Reputation für Unternehmen: Gesellschaftlicher Dialog und soziale Verantwortung: Beispiele, Analysen und Maßnahmen zwischen Profit und Gemeinwohl
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