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Home > Business and Economics > Business and Management > Business communication and presentation > Predictive Communication Intelligence: Wie Organisationen ihre Kommunikationsperformance datenbasiert transformieren(essentials)
Predictive Communication Intelligence: Wie Organisationen ihre Kommunikationsperformance datenbasiert transformieren(essentials)

Predictive Communication Intelligence: Wie Organisationen ihre Kommunikationsperformance datenbasiert transformieren(essentials)


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About the Book

In einer Zeit, in der Daten in Echtzeit verfügbar sind und Entscheidungen immer schneller getroffen werden müssen, reicht es nicht mehr, Kommunikationsmaßnahmen rückblickend zu bewerten und manuell zu erledigen. Predictive Communication Intelligence (PCI) ist der Schlüssel zu einer neuen Ära: weg von nachträglicher Analyse, hin zu präzisen, evidenzbasierten Handlungsempfehlungen und automatisierten Next-Best-Actions. Geschrieben von einem interdisziplinären Expertenteam aus Wissenschaft, Beratung und Unternehmenspraxis, liefert dieses Buch nicht nur Werkzeuge und Methoden, sondern inspiriert zu einem Paradigmenwechsel: Kommunikation nicht nur beobachten, sondern die Zukunft aktiv gestalten - vorausschauend, präzise und wirkungsorientiert.

Table of Contents:
Einleitung.- Was ist Predictive Communication Intelligence?.- Strategische Relevanz von PCI ab 2025.- Technologische Grundlagen und Voraussetzungen.- Anwendungsszenarien in der Unternehmenskommunikation.- Implementierung von PCI in der Kommunikationsabteilung.- Organisatorische Voraussetzungen und Change-Management.- Herausforderungen, ethische Aspekte und Ausblick.

About the Author :
Uwe Seebacher ist international anerkannter Experte für Predictive Intelligence, Unternehmenskommunikation und Marketingautomatisierung. Als Multi-Forbes-Bestsellerautor veröffentlichte er über 65 Fachbücher und treibt mit dem Uni-Spin-off predictores.ai seit 2017 die Entwicklung evidenzbasierter Plattformlösungen im Bereich Predictive Experience Intelligence (PXI) voran. Jörg Forthmann ist Geschäftsführer des Instituts für Management- und Wirtschaftsforschung (IMWF) und gilt als Experte für strategische Kommunikation, Big-Data-Analysen und KI-gestützte Geschäftsmodelle.


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Product Details
  • ISBN-13: 9783658496234
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 210 mm
  • No of Pages: 57
  • Returnable: N
  • Returnable: N
  • Returnable: N
  • Returnable: N
  • Series Title: essentials
  • Width: 148 mm
  • ISBN-10: 3658496231
  • Publisher Date: 16 Oct 2025
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Returnable: N
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  • Returnable: N
  • Sub Title: Wie Organisationen ihre Kommunikationsperformance datenbasiert transformieren


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Predictive Communication Intelligence: Wie Organisationen ihre Kommunikationsperformance datenbasiert transformieren(essentials)
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