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Home > Business and Economics > Business and Management > Sales and marketing > Das SEO-Cockpit: 8 Phasen einer erfolgreichen SEO-Strategie für bessere Google-Positionen
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Das SEO-Cockpit: 8 Phasen einer erfolgreichen SEO-Strategie für bessere Google-Positionen

Das SEO-Cockpit: 8 Phasen einer erfolgreichen SEO-Strategie für bessere Google-Positionen


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About the Book

In diesem Buch werden die wesentlichen Erfolgsfaktoren der Suchmaschinenoptimierung erläutert und neben aktuellen Trends auch Handlungsanleitungen zur professionellen Einführung von SEO geliefert. Gespickt mit Beispielen aus der Agenturpraxis zeigt der Autor die acht essenziellen Phasen der Suchmaschinenoptimierung: Positionierung, Zielgruppenbestimmung, Zielsetzung, Kanalauswahl, Contenterstellung und EAT-Aufbau, Conversion- und Usability-Optimierung, technische Optimierung und Controlling. Falls Sie einen Website-Relaunch planen oder für Ihre bestehende Website in Google eine Top-Position erreichen möchten, ist dieses Buch die richtige Grundlage. Es richtet sich an Geschäftsführer von kleinen und mittelständischen Unternehmen sowie Start-ups und an Marketing-Manager sowie Marketingleiter.

Table of Contents:
Was bedeutet Suchmaschinenoptimierung (SEO)?.- Die Basis: Online-Marketing-Strategie.- Die SEO-Strategie.- SEO-Spezialthemen.- Machen Sie aus mehr Besuchern Neukunden.- Wirtschaftlichkeitsberechnung.- Make or buy.- SEO-Tools.- Ausblick: Die Zukunft von SEO.

About the Author :
Bastian Sens ist Geschäftsführer der Sensational Marketing GmbH in Leverkusen. Die Agentur für Suchmaschinenoptimierung und Online-Strategien ist eine der renommiertesten Agenturen ihrer Branche in Deutschland. Als Berater führt Bastian Sens mittelständische Unternehmen zu erfolgreichen Online-Marketing-Konzepten.


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Product Details
  • ISBN-13: 9783658294939
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Publisher Imprint: Springer Gabler
  • Edition: Revised edition
  • Language: German
  • Returnable: Y
  • Width: 148 mm
  • ISBN-10: 3658294930
  • Publisher Date: 13 Jun 2020
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 148
  • Sub Title: 8 Phasen einer erfolgreichen SEO-Strategie für bessere Google-Positionen


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