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Home > Business and Economics > Industry and industrial studies > Media, entertainment, information and communication industries > Medienökonomie: Eine problemorientierte Einführung(Studienbücher zur Kommunikations- und Medienwissenschaft)
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Medienökonomie: Eine problemorientierte Einführung(Studienbücher zur Kommunikations- und Medienwissenschaft)

Medienökonomie: Eine problemorientierte Einführung(Studienbücher zur Kommunikations- und Medienwissenschaft)


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About the Book

Anhand von 13 Leitfragen führt der Band in die Medienökonomie ein und stellt die wesentlichen Konzepte vor. In den Antworten werden die in den Fragen aufgeworfenen „Probleme" kontextualisiert und die jeweils involvierten Akteuren, Theorien und „Lösungen“ vorgestellt. Die Orientierung an Problemfeldern und Beispielen erleichtert den Zugang zu den zugrunde liegenden theoretischen Konzepten und macht die Medienökonomie als Teilbereich der Publizistik und Kommunikationswissenschaft greifbar.

Table of Contents:
Warum gibt es in Deutschland den Tatort und in USA CSI?.- Warum sind Medien keine Ware wie jede andere?.- Was ist besonders an online Medien?.- Was ist Ökonomisierung?.- Warum gibt es Medienkonzentration?.- Sind Medien krisensicher?.- Warum können die Medien, die am meisten Nutzer haben auch am meisten an der Werbung verdienen?.- Was macht ein Medium zu einem guten Werbeträger?.- Warum nutzen wir die Zeitung um uns zu informieren und das Fernsehen um uns zu unterhalten?.- Warum produzieren Fernsehsender ihre Inhalte nicht selbst?.- Was unterscheidet Medienschaffende von Beschäftigten in anderen Branchen?.- Warum kommt auf allen Sendern das Gleiche?.- Warum gibt es öffentlichen Rundfunk?.- Warum die NZZ kaufen, wenn es 20minuten umsonst gibt?.

About the Author :
Dr. Bjørn von Rimscha ist Oberassistent am Institut für Publizistikwissenschaft und Medienforschung der Universität Zürich. Von 2010 bis 2014 war er Sprecher der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft. Dr. Gabriele Siegert ist Professorin für Medienökonomie und Medienmanagement am Institut für Publizistikwissenschaft und Medienforschung der Universität Zürich.

Review :
“... Das Buch eignet sich nicht nur für Studierende der Medien- und Kommunikationswissenschaft, sondern auch für den interessierten Laien der schon immer einmal verstehen wollte, wie und warum die Medienbranche so funktioniert.” (Prof. Dr. Lothar Mikos, in: tv diskurs, Jg. 20, Heft 2, 2016, S. 104) “... Das Lehrbuch setzt deutlich erkennbar Vorkenntnisse zu ökonomischen Besonderheiten von Massenmedien und ihren einzelnen Kerngattungen voraus ...” (Jan Krone, in: Medien & Zeit, Jg. 31, Heft 2, 2016)


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Product Details
  • ISBN-13: 9783531188010
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer vs
  • Height: 240 mm
  • No of Pages: 228
  • Returnable: Y
  • Sub Title: Eine problemorientierte Einführung
  • ISBN-10: 3531188011
  • Publisher Date: 17 Nov 2014
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Series Title: Studienbücher zur Kommunikations- und Medienwissenschaft
  • Width: 168 mm


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Medienökonomie: Eine problemorientierte Einführung(Studienbücher zur Kommunikations- und Medienwissenschaft)
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