BWL kompakt für Dummies
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Book 1
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Book 1
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BWL kompakt für Dummies: (Für Dummies)

BWL kompakt für Dummies: (Für Dummies)


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About the Book

Ihr Speed-Date mit der BWL Müssen Sie sich in der Schule oder im Studium mit BWL beschäftigen? Tobias Amely erklärt leicht verständlich, was Sie über das Unternehmen im Allgemeinen, Materialwirtschaft, Produktion und Marketing wissen müssen. Natürlich kommen auch die ≫Zahlendisziplinen≪ der BWL nicht zu kurz: Investition und Finanzierung, das Rechnungswesen mit Buchführung und Bilanzierung, Kostenrechnung und Controlling. Zusätzlich gibt es fünf Erklärvideos des Autors zum Download, sodass BWL kompakt für Dummies der perfekte Nachhilfelehrer für die Tasche ist: einfach, kompetent, günstig. Sie erfahren Wissenswertes über Unternehmensfunktionen, -formen und -ziele Welche Aufgaben Kostenrechnung und Controlling übernehmen Was sich hinter Begriffen wie EBITDA, GoB oder SWOT verbirgt

Table of Contents:
Über den Autor 7 Einführung 21 Teil I: Das Unternehmen und die Materialwirtschaft 27 Kapitel 1: Das Unternehmen und seine Umwelt 29 Kapitel 2: Die Materialwirtschaft 45 Teil II: Produktion und Marketing 61 Kapitel 3: Die Produktion 63 Kapitel 4: Das Marketing 85 Teil III: Finanzierung und Investition 117 Kapitel 5: Die Finanzierung 119 Kapitel 6: Die Investitionsrechnung 145 Teil IV: Management des Unternehmens 165 Kapitel 7: Die Unternehmensführung 167 Kapitel 8: Die Unternehmensorganisation 187 Kapitel 9: Die Personalwirtschaft 205 Teil V: Externes und internes Rechnungswesen 223 Kapitel 10: Grundlagen des Rechnungswesens 225 Kapitel 11: Der Geschäftsbericht 235 Kapitel 12: Kostenrechnung und Controlling 273 Teil VI: Der Top-Ten-Teil 309 Kapitel 13: Zehn Begriffe, die Sie kennen sollten 311 Stichwortverzeichnis 319

About the Author :
Dr. Tobias Amely ist Professor für Betriebswirtschaftslehre, insbesondere Rechnungswesen und Finanzwirtschaft, an der Hochschule Bonn-Rhein-Sieg. Den Lesern der … für Dummies-Bücher ist er durch BWL für Dummies, BWL-Formeln für Dummies und BWL-Trainingsbuch für Dummies bekannt. Tobias Amely ist Professor für Betriebswirtschaftslehre (insbesondere Rechnungswesen und Finanzwirtschaft) an der Hochschule Bonn-Rhein-Sieg. Er ist Autor des Bestsellers "BWL für Dummies" und der Bücher "BWL-Formeln für Dummies" und "BWL-Trainingsbuch für Dummies". Aus seiner langjährigen Lehrerfahrung weiß er genau, welche Themen den Studierenden besondere Schwierigkeiten bereiten und versteht es besonders gut, selbst anspruchsvolle Inhalte didaktisch geschickt zu vermitteln.


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Product Details
  • ISBN-13: 9783527720415
  • Publisher: Wiley-VCH Verlag GmbH
  • Publisher Imprint: Blackwell Verlag GmbH
  • Height: 216 mm
  • No of Pages: 336
  • Spine Width: 19 mm
  • Width: 140 mm
  • ISBN-10: 3527720413
  • Publisher Date: 01 Nov 2023
  • Binding: Paperback
  • Language: German
  • Series Title: Für Dummies
  • Weight: 425 gr


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