Algorithmic Dynamic Pricing from E-Commerce Vendors: A Systematic Review and Future Pathways(SpringerBriefs in Applied Sciences and Technology)

This book is a concise and integrative synthesis of the rapidly expanding literature on dynamic pricing in e-commerce. Algorithmic dynamic pricing has become a central strategic tool for brand manufacturers and retailers operating in e-commerce and platform-mediated markets. Prices are no longer static decisions but are continuously updated by algorithms that learn from demand, inventory, competition, and consumer behavior--while operating under governance, fairness, and operational constraints. Based on a systematic literature review of 101 high-quality journal articles and supported by bibliometric mapping, the book organizes existing research into four coherent streams: operational and algorithmic pricing, consumer perceptions and fairness, platform governance and ecosystems, and revenue management in services and hospitality. Beyond summarizing prior work, the book proposes a contemporary definition of dynamic pricing as an algorithmic, learning-based policy and outlines 17 research propositions that structure future inquiry. These propositions connect methodological challenges--such as learning under competition and non-stationarity--with actionable managerial levers for pricing design. Designed for researchers, (pre)doctoral students, and practitioners, the book provides a clear entry point into a fragmented field and offers practical insights for firms navigating pricing decisions in data-driven, policy-constrained online markets.

Table of Contents:
1 Introduction.- 2 Conceptual Background and Definition of Algorithmic Dynamic Pricing.- 3 Research Design and Review Methodology.- 4 Bibliometric Mapping of the Literature.- 5 Systematic Review of Research Streams.- 6 Synthesis and Future pathways.- 7 Conclusions and Implications.- References.

About the Author :
Jacopo Ballerini is a post-doctoral researcher in omnichannel management at the Department of Management, University of Turin, where he works on the optimization of multichannel distribution strategies for manufacturing companies. He received his Ph.D. in Business and Management from the Vrije Universiteit Amsterdam under a co-tutorship agreement with the University of Turin. His research focuses on e-commerce and multichannel strategy, digital platforms, and data-driven market practices. He is a member of the Editorial Board of the Journal of Marketing Analytics and has also served on the editorial boards of other academic outlets. His work has been published in international journals such as Technological Forecasting and Social Change, Journal of Business Research, Psychology & Marketing, International Journal of Information Management, and Technology in Society. Before entering academia, he built extensive international managerial experience in e-commerce and product management in large corporations and successful startups such as Sony Corporation, Unieuro S.p.a., Manomano, Emplify. Stefano Bresciani, Ph.D. in Business Administration, is Full Professor in Innovation Management and Digital Transformation at the School of Management and Economics, University of Torino, where he is the the Director of the MBA - Master in Business Administration. He undertakes research integrated with the Department of Management of the University of Torino; his main areas of research include innovation management, knowledge management, international business and open innovation. Professor Bresciani is the Editor in Chief of the British Food Journal, the Associate Editor of the Technological Forecasting & Social Change, the International Journal of Consumer Studies, and the Journal of Intellectual Capital. He is the Vice President of the EuroMed Research Business Institute (EMRBI), the Director of the Research Center of the Q-Institute, the Chairman of the EMRBI Research Group on "Multinational enterprises and corporate governance", and the Vice President of the Steering Committee of the Academy of Innovation, Entrepreneurship, and Knowledge (ACIEK). He is visiting professor at University of Nicosia - Cyprus. He has published many refereed journal articles, contributed chapters and books and presented papers to conferences on a global basis.