About the Book
This book explores and discusses how businesses transit from big data and business analytics to artificial intelligence (AI), by examining advanced technologies and embracing challenges such as ethical issues, governance, security, privacy, and interoperability of capabilities. This book covers a range of topics including the application of cyber accounting and strategic objectives, financial inclusion, big data analytics in telecommunication sector, digital marketing strategies and sports brand loyalty, robotic processes automation in banks, and the applications of AI for decision-making in human resources, healthcare, banking, and many more. The book provides a comprehensive reference for scholars, students, managers, entrepreneurs, and policymakers by examining frameworks and business practice implications through its discussions which embrace a wide variety of unique topics on business analytics, AI, and how it can be applied together to address the challenges of the digital era.
Table of Contents:
The Impact of Strategic Agility on Competitive Capabilities: A Field Study of Tourism Companies in Amman, Jordan.- Impact of Viral Marketing on Customer Purchasing Intention of Fashion Industry in Jordan.- The Impact of Hospitals' Commitment to Social Responsibility on Perceived Medical Service Quality: An Empirical Study on a Sample of Private Hospital Patients in Amman, Jordan.- Impact of Sustainability Disclosure on Investment Decision-Making: Evidence from Emerging Economies.- The Conflict between Compulsory Execution and Termination of Publishing Contract According to the Au-thor's Moral Right.- Industry 4.0 Era: The Role of Robotic Process Automation in Internal Auditing Quality of Banking Sector in Jordan.- Transparency and Disclosure Issues in the Corporate Governance System in Developing Countries, Jordan Case Study: Previous Studies.- Mobile Payment and Digital Financial Inclusion: A Study in Jordanian Banking Sector Using Unified Theory of Acceptance and Use of Technology.-Exploring Jacques Lacan's Concept of the Unconscious and the Real.- Flexible Work System in the Jordanian Legislation: A Comparative Study.- The impact of the application of cyber accounting on achieving strategic objectives in banks listed on the Amman Stock Exchange.- The Pragmatic Function of Press Discourse Markers in French language.- Theoretical Perspective of Artificial Intelligence in Digital Marketing for Business Organizations.- Characteristics of Electronic Word of Mouth and its Impact on Patient’s Decision to Select Treatment Desti-nation. A Case of Jordan.- The Impact of International Environmental Conferences and Agreements on Environmental Protection in Jordanian Law.- The Role of the Media in Educating Governments and Societies about the Impact of Disasters.- Understanding the Effectiveness of Digital Media Marketing on Sports Brand Loyalty: A Review.- The Impact of Social Responsibility Dimensions on Achieving the Competitive Advantage of the Pharmaceutical Sector. A Case of Jordan.- Quality of Electronic Services and its Role in Developing the Performance of Employees: A Case Study of the National Aid Fund.- Attitudes of Students Towards Press Coverage of E-Learning: An Empirical Study.- Software components selection: An optimized selection criterion for component-based software engineering (CBSE).- Disarmament, Demobilization and Reintegration (DDR) Program.- The Impact of Applying the Internal Control System According to the (COSO) Framework on the Profitability Indicators of Industrial Companies Listed on the Amman Stock Exchange.- The Impact of Electronic Sales Promotion Tools on Consumers’ Purchasing Behavior Decision towards Consumable Goods. A Case of Jordan.- Special Mens Rea in the Crime of Theft in the Jordanian Criminal Legislation.- The Impact of Artificial Intelligence on Talent Acquisition Strategies in Jordanian Technology Startups.- The Effects of Training and Development on Achieving Institutional Excellence of Pharmaceutical Company in Jordan.- The impact of big data analytics capabilities on decision making at the telecommunications sector in Jordan.- The History and Concept of Modernism.- The Impact of Influencer Marketing on Brand Perception: A Study of Jordanian Customers Influenced on Social Media Platforms.- The Impact of the Balfour Declaration and the British Mandate on the Loss of Palestine (1917-1948).- The Impact of Implementing Disruptive Technology on Organizational Change: A Field Study in Private Universities in Jordan.- The Social Responsibility and its Impact on the Patients Satisfaction Empirical Study on the Beneficiaries of Services of Zarqa Governmental Hospital in Jordan.- The Impact of Relationship Marketing on the Customer Loyalty.- Analysis of the impact of OCFM on PI in ICLASE.
About the Author :
Abdalmuttaleb M.A. Musleh Al-Sartawi, Ph.D. is the Chairperson of the Accounting and Economics department, Editor-in-Chief of the International Journal of Electronic Banking (IJEBank). He received his PhD in Accounting, from UBFS. He has presented and published many papers in regional and international conferences and journals. He has chaired as well as served as a member in various editorial boards and technical committees in international refereed journals and conferences. In addition, he is the editor of upcoming volume ‘The Big Data- Driven Digital Economy: Artificial and Computational Intelligence’, in Studies in Computational Intelligence. He is a member of several international organizations and associations such as the European Accountants Association (EAA), the Bahrain Management Society, the Middle East Economic Association (MEEA), the International Islamic Marketing Association (IIMA), the Arab Academy for Banking and Financial Sciences, the Palestinian AccountingAssociation, and the Palestinian Farmers Association.
Arafat Salih Aydiner is an Assistant Professor and Director of Management Information Systems division in the Department of Management, Faculty of Political Science at Istanbul Medeniyet University, Turkey. He received his doctorate in Management from Bahcesehir University and an MSc. degree in Information Systems from the New Jersey Institute of Technology. He worked as a Research Associate at Rutgers Business School and joined the geographic information system research team at Meadowlands Environmental Research Institute as a research associate. He served in various private companies as a database administrator, project manager, and board member. He currently serves as the chairman of the Association of Information Technologies in Turkey. He is a member of the Istanbul Chamber of Commerce BTM (Idea to Business) board of trustees. He has authored scholarly articles in various international and nationally refereed reputable journals and presented his research at several international conferences. Dr. Arafat`s research interests are business analytics, business digital transformation and innovation, RPA, business process management, IT/information systems capabilities, digital strategy, project management in IS, fintech, and IT governance.
Mohammad Kanan is an experienced Associate Professor with a demonstrated history of working in the higher education industry. He holds a PhD in Industrial Engineering from Wichita State University, Kansas, US. where he also served as a faculty member for several years. Dr. Kanan is a skilled educator and researcher, with expertise in Analytical Skills, Statistical Quality Control, Design of Experiments, supply chain management, Software Quality, Design for Six Sigma, and all systems engineering areas. He is also an accomplished public speaker, having presented his research at numerous conferences and seminars around the world. Currently, Dr. Kanan serves as Vice Dean of scientific research at the University of Business and Technology. In this role, he is responsible for overseeing the university's research initiatives, including securing funding, managing research projects, and promoting collaborations with other institutions. Dr. Kanan is passionate about advancing knowledge in his field and works tirelessly to support the efforts of his colleagues and students in achieving their research goals. Throughout his career, Dr. Kanan has published numerous papers and articles on topics related to his research interests. He is a sought-after peer reviewer for several top-tier academic journals and has served on numerous editorial boards. Dr. Kanan is also a dedicated mentor and advisor, helping to guide the next generation of scholars in their pursuit of academic excellence.
