The B2B Reset
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Home > Business and Economics Books > Business and Management > Sales and marketing > The B2B Reset: Building Brands That Get Bought
The B2B Reset: Building Brands That Get Bought

The B2B Reset: Building Brands That Get Bought


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About the Book

B2B marketing sits at the centre of some of the most important commercial decisions made today. It shapes the brands companies choose, the partners they trust and the strategies that define entire industries. And yet, much of the playbook we still use was built for a world that no longer exists.

The B2B Reset is a practical handbook for the modern marketer navigating that gap.

It explores the real questions B2B marketers face every day, from brand and demand to creativity, measurement, AI, and the complexity of buying groups. It strips away jargon and outdated thinking to offer a clearer, more coherent way to approach the discipline as it exists now.

Written for marketers at every stage of their career, from those building their foundations to those leading entire teams, this is a book designed to be used; picked up, applied, and returned to when the work gets harder.



About the Author :
WENDY WALKER has spent more than 25 years leading brands and teams across industries and continents. She believes leadership is less about titles and more about the impact we leave behind, and has become a respected voice in B2B marketing and modern leadership across the Asia-Pacific.She is the award-winning author of Between Flights, her first published collection, and a global marketing leader known for connecting creativity with commercial impact. In The B2B Reset, Wendy turns her focus to the discipline of B2B marketing, offering a practical, human and jargon-free guide for marketers looking to navigate the modern realities of brand, demand, creativity, trust and enterprise buying with greater clarity and confidence.


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Product Details
  • ISBN-13: 9781996867068
  • Publisher: Grammar Factory Publishing
  • Publisher Imprint: Grammar Factory Publishing
  • Height: 216 mm
  • No of Pages: 196
  • Returnable: N
  • Returnable: N
  • Sub Title: Building Brands That Get Bought
  • Width: 140 mm
  • ISBN-10: 1996867067
  • Publisher Date: 10 Jun 2026
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Returnable: N
  • Spine Width: 11 mm
  • Weight: 286 gr


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