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Home > Business and Economics > Business and Management > Sales and marketing > Customer services > Initial Lust: The Key to Visual Communication and Brand Marketing(No. 1 Romancing the Customer)
Initial Lust: The Key to Visual Communication and Brand Marketing(No. 1 Romancing the Customer)

Initial Lust: The Key to Visual Communication and Brand Marketing(No. 1 Romancing the Customer)


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About the Book

Initial Lust is the first book in the Romancing The Customer series. It focuses on the principles of an an iconic business through a laser-like focus on the wants,needs and desires of a long lasting relationships with your customers. * Customers now expect businesses to demonstrate long-term commitment - this book details how. * Lasting relationships require thought & energy: brand fidelity requires the same. * Inconsistency & indifference kill relationships: many businesses have an inflated view of their service. The principles outlined in Initial Lust shift the focus from corporate thinking and places it firmly back to where it should always have been - on the customer.

Table of Contents:
Chapter 1 - Visual communication & brand marketing: an overview Chapter 2 - Visual communication Chapter 3 - Big and bold Chapter 4 - Creating visual impact Chapter 5 - Office environments Chapter 6 - Websites Chapter 7 - Liberate the retail area! Open versus closed merchandising Chapter 8 - conclusion

About the Author :
Within her retail career Angi has gained knowledge and experience through successful senior management positions in all aspects of the retail profession. She is rapidly becoming recognised as one of the most innovative retail specialists. Based in the historic jewellery quarter in Birmingham, she works with businesses across the UK and internationally.

Review :
"Angi makes you think. Makes you change. Makes you money." Andy Clark, Founder and CEO of Speakers Academy "If there is one business book you should read this year it's this one! In these times you need her informed insights into customer seduction more than ever." Roger Harrop, President of the Professional Speakers Association "Angi has an uncanny knack of finding all those winning ways and making them into compelling, easy-to-follow success strategies. She makes you wonder why they never seemed so obvious before she worked her magic!" Gilbert Vasey, SpecSavers


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Product Details
  • ISBN-13: 9781906316228
  • Publisher: Word4Word
  • Publisher Imprint: Word4Word
  • Height: 148 mm
  • Spine Width: 6 mm
  • Width: 105 mm
  • ISBN-10: 1906316228
  • Publisher Date: 27 Feb 2009
  • Binding: Paperback
  • Series Title: No. 1 Romancing the Customer
  • Sub Title: The Key to Visual Communication and Brand Marketing


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