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Home > Business and Economics Books > Business and Management > Sales and marketing > Customer services > Espresso Yourself: The Taste of Your Brand(v. 2 Romancing the Customer)
Espresso Yourself: The Taste of Your Brand(v. 2 Romancing the Customer)

Espresso Yourself: The Taste of Your Brand(v. 2 Romancing the Customer)


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About the Book

Espresso Yourself is the second book in the Romancing The Customer series. The series focuses on the principles of an an iconic business through a laser-like focus on the wants, needs and desires of a long lasting relationship with your customers. This book encourages businesses to: * Think about how their actions impact on customers' perceptions more than anything else they may do. * Understand the value of interrupting customer behavioural patterns. * Dare to be different and move the focus back on to the customer. Espresso Yourself highlights the dangers of corporate thinking and puts passion and enthusiasm for your brand and customers at the forefront.

Table of Contents:
Chapter 1 - Interrupt the pattern Chapter 2 - Dare to be different Chapter 3 - The power of a good word Chapter 4 - The power of a good spoken word Chapter 5 - What do people really say? Chapter 6 - Get away from the given! Chapter 7 - It's not about you Chapter 8 - Wake me up or I'll go go Chapter 9 - Craft a top 5 Chapter 10 - Conclusion

About the Author :
Angi Egan is rapidly becoming recognised as one of the most innovative retail specialists, having gained knowledge and experience through senior management positions in all aspects of retail.Based in the historic jewellery quarter in Birmingham, she works with businesses across the UK and internationally.

Review :
"Angi makes you think. Makes you change. Makes you money." Andy Clark, Founder and CEO of Speakers Academy "Angi has an uncanny knack of finding all those winning ways and making them into compelling, easy-to-follow success strategies. She makes you wonder why they never seemed so obvious before she worked her magic!" Gilbert Vasey, SpecSavers


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Product Details
  • ISBN-13: 9781906316327
  • Publisher: Word4Word
  • Publisher Imprint: Word4Word
  • Height: 148 mm
  • Spine Width: 6 mm
  • Width: 105 mm
  • ISBN-10: 1906316325
  • Publisher Date: 07 Sep 2009
  • Binding: Paperback
  • Series Title: v. 2 Romancing the Customer
  • Sub Title: The Taste of Your Brand


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