Working Backwards
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Home > Business and Economics > Business and Management > Working Backwards: Insights, Stories, and Secrets from Inside Amazon
Working Backwards: Insights, Stories, and Secrets from Inside Amazon

Working Backwards: Insights, Stories, and Secrets from Inside Amazon


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About the Book

Colin started at Amazon in 1998; Bill joined in 1999. Their time at Amazon covered a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services to life. Through the story of these innovations they reveal and codify the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known, from the famous 14-leadership principles, the bar raiser hiring process, and Amazon’s founding characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Through their wealth of experience they offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices that you can apply at your own company, no matter the size.

About the Author :
Robert Petkoff is an award-winning American stage actor known for his work in Shakespearean productions and more recently on the New York City musical theatre stage. Robert has performed on Broadway, the West End, in regional theatre, and has done work in film and television. He was featured as Perchik in the Tony award-nominated 1994 revival cast of Fiddler on the Roof but is perhaps best known for his role as Tateh in the 2009 revival of Ragtime on Broadway. Robert has also provided the voices for over two dozen audiobooks, winning awards for his reading of Michael Koryta’s So Cold the River.

Review :
'Colin Bryar and Bill Carr dive deep into how Amazon has become the company to study if you want to succeed in 21st-century business.' 'A must read for every entrepreneur or business leader focused on driving growth.' 'Colin and Bill have captured the essence of what it means at Amazon to start with the customer and work backwards.'


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Product Details
  • ISBN-13: 9781867531395
  • Publisher: Bolinda Publishing
  • Publisher Imprint: Bolinda/Macmillan Audio
  • Edition: Unabridged edition
  • Language: English
  • Sub Title: Insights, Stories, and Secrets from Inside Amazon
  • Width: 146 mm
  • ISBN-10: 1867531399
  • Publisher Date: 01 May 2021
  • Binding: CD-Audio
  • Height: 134 mm
  • Spine Width: 28 mm
  • Weight: 224 gr


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