Working Backwards: Insights, Stories, and Secrets from Inside Amazon

'Essential for any leader in any industry' - Kim Scott, bestselling author of Radical Candor Working Backwards gives an insider's account of Amazon's approach to culture, leadership and best practices from two long-time, top-level Amazon executives. Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services - including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services - to life. Through the story of these innovations they reveal the principles and practices that drive Amazon's success. Through their wealth of experience they offer unprecedented access to the 'Amazon way' as it was refined, articulated and proven to be repeatable, scalable and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices that you can apply at your own company, no matter the size. 'Working Backwards should be read by anyone interested in the real thing - the principles, processes and practices of twenty-first-century management and leadership' - Forbes 'Gives us the story as it developed at the time - and that is probably worth the cover price of the book in itself' - Financial Times

About the Author :
Bill Carr joined Amazon in 1999 and spent more than fifteen years with the company. As Vice President of Digital Media, Bill launched and managed the company's global digital music and video businesses, including Amazon Music, Prime Video, and Amazon Studios. Colin Bryar joined Amazon in 1998 - four years after its founding - and spent the next twelve years as part of Amazon's senior leadership team as Amazon grew from a domestic (US-only) seller of books to a global, multi-dimensional powerhouse and innovator. For two of his years at Amazon, Colin was 'Chief of Staff' to Jeff Bezos.

Review :
Colin Bryar and Bill Carr dive deep into how Amazon has become the company to study if you want to succeed in 21st-century business. For those looking to change the world in ways (very) large and small via innovation and business, my strong recommendation is to dive deeply into Working Backwards . . . I anticipate Working Backwards to quickly become required reading in board rooms and classrooms around the world Colin Bryar and Bill Carr have operationalized the core management practices that lie behind Amazon's success . . . You'll want to have your highlighter ready and keep this book close at hand for quick reference. Leaders who want to foster customer obsession and drive operational excellence within their organizations should read this book. A must-read for every entrepreneur or business leader focused on driving growth. Colin and Bill have captured the essence of what it means at Amazon to start with the customer and work backwards. Working Backwards should be read by anyone interested in the real thing – the principles, processes and practices of 21st-century management and leadership Rather like a potted business school case-study, this book gives us the story as it developed at the time – and that is probably worth the cover price of the book in itself This book reads like a how-to guide, which perhaps is by design? Rather than offering a dull catalog of the company’s 14 Leadership Principles and three implementation mechanisms, Mr Bryar and Mr Carr provide concrete and accessible examples of how these are put into practice across a range of functions, from hiring and communications to organizational and product design.